We’re looking for an experienced marketer to help devise and implement an email marketing strategy for our E-Commerce site.
We have sold over 150,000 units of our flagship consumer electronics product, but due to the nature of the product, it does not invite repeat purchases. As we expand our product range we believe email marketing will be a big driver of sales.
We need someone to work on an initial email strategy, write and design campaigns, create a marketing automation series improve our campaigns with every send, and, most importantly, help us increase sales.
We have an existing email list of 30,000 that needs to be segmented, re-engaged and re-activated. Along side, this we want to create an automated email marketing campaign for future visitors to our site according to how we choose to segment them.
The right candidate has experience sending marketing campaigns through Mailchimp. They know about email marketing best practices and spam laws. They’re a multitasker who loves the creative side as well as the analytics of email.