Sales associates usually work in a retail environment where customer service is the top of their list of activities. They are provided with daily and periodic sales goals which they should accomplish in order to be eligible for promotions and recommendations. The retail world depends largely on its sales force which is why employers are very choosy when hiring sales associates.
As a customer enters a retail store, it is probable that the first person s/he meets is a sales associate. Sales associates greet customers and determine their individual purchasing needs. Once they know what a customer is looking for they are expected to assist customers by directing them to the right aisles or departments, explaining product features and eventually ringing up the purchase for them.
Sales Representative Job Duties:
Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.
Adjusts content of sales presentations by studying the type of sales outlet or trade factor.
Focuses sales efforts by studying existing and potential volume of dealers.
Submits orders by referring to price lists and product literature.
Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
Recommends changes in products, service, and policy by evaluating results and competitive developments.
Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Provides historical records by maintaining records on area and customer sales.
Contributes to team effort by accomplishing related results as needed.
Sales Representative Skills and Qualifications:
Customer Service, Meeting Sales Goals, Closing Skills, Territory Management, Prospecting Skills, Negotiation, Self-Confidence, Product Knowledge, Presentation Skills, Client Relationships, Motivation for Sales.