The ideal candidate loves design and is fully capable of working on copy optimization, page layouts, call to actions, and other aspects of a website. Youll be working with an existing design implemented in Wordpress.
This design is functional, but there are missed opportunities for effective calls to action, communicating the value proposition, and using audio / video elements to augment the experience. Additionally there are inconsistencies among the pages in spacing, typography treatment and overall "tie-in" with the larger site hierarchy.
The goal of this project has several objectives:
1) improve the aesthetic appearance of the site's pages, making them more digestible, skimmable, and interesting
2) improve sign up (click / conversion rates) for people visiting the site. We have several competing calls to action and need someone experienced in conversion behavior (colors, messaging) to reduce barriers / concerns people may have to sign up
3) Design standalone landing pages consistent with our aesthetic but customized to reach very specific target audiences
4) Design banners or ad display networks as needed, using clever copy, pushing the envelope if "normal and acceptable".
The site design is flat and a minimalist approach. So, if you love bevels and boxes, you might not be a good fit for this site.
**Please send examples of sites you've designed. If you've done "design improvement" before, please send before and after screenshots of the design prior to your engagement and again after your beautification. **