I'm looking for an SEO / SEA specialist to assist on multiple projects.
I need a provider who has knowledge of the following
Technical (the structure of a site, which can determine how easy or difficult it is for search engines to crawl and index your content)
On-page optimization (the use of such elements as keywords and HTML tags in ways that help increase search engine traffic to your site)
Off-page optimization (such as link building).
You need to have
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools
Experience with A/B and multivariate experiments
Up-to-date with the latest trends and best practices in SEO and SEM
We're aminly targeting the European market so local languages are integrated in some of our sites (french, ...) It is not important for you to know these languages but you need to be able to adapt your strategy and work for these local initiatives