We are nutritional supplement company formulating and selling legitimate and clinically proven health solutions. Natural alternatives to harmful prescription drugs.
We're looking to work with someone (or a team) to help manage and grow our PPC Accounts -- AdWords & Bing. This job position will preferably be part or full-time.
More details at http://4hfl.com/jobs/ppc-expert.html
IMPORTANT: If you don't consider yourself an "expert" when it comes to PPC (and related marketing tactics), please don't apply for this position. We want to work with only A+ performers. We are not new to the Internet or online marketing. We want someone with experience, someone who is passionate about PPC.
As stated, we are a nutritional supplement company (selling pills) with many different domains and products, for various health challenges. We’ve been in business since 1999 (owner has been online since 1996) – so that’s a lot of time we’ve spent online and we have a track record and many satisfied customers.
Our products work, are clinically researched and proven, healthy for short and long‐term usage and delivers safe results. However, our goal isn’t to just “sell pills”. We want to help inform people, educate, build trust and credibility and as a side-benefit, promote our all-natural herbal solutions to people can get off harmful prescription medications.
What We Need & Want
We ALREADY have PPC accounts with AdWords and Bing, so you won't be starting anything new or from scratch. Our goal is to grow the this part of our marketing by:
Continue to grow and optimize the current campaigns.
Add new campaigns for our other products.
We would also like to grow other PPC avenues, such as Facebook. And improve re-targeting/re-marketing as well.
Your Job & Expectations
Perform daily campaign management of pay per click account on Google AdWords & Bing (other platforms like Facebook are a bonus)
Campaign optimization with a focus on ROI maximization
Maintenance and monitoring of keyword bids
Analysis and data insights to drive campaign effectiveness and campaign recommendations
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting etc
Build, optimize and manage new campaigns
Build, optimize and split test new landing pages for PPC campaigns
Create and/or participate in content creation for PPC campaigns
Generate reporting for all major metrics, goals tracking, customer acquisition metrics, revenue tracking etc.
Monitor competition to determine winning strategies and opportunities
NOTE: You will be working with the owner of the company, Dr. Sam Robbins. He has extensive experience with AdWords policy and knows all the "do's and don'ts", to prevent the account from being suspended. He also understands marketing, can write copy, design landing pages, etc.
Regardless of how experienced you are, we will be working as a TEAM. So our personalities and expectations need to match up.
PPC, conversions, stats, analytics and all of these things that go into creating a winning, long-term marketing campaign should be a PASSION for you.
You're detail oriented, available and responsive.
Most importantly, you communicate well. Since we won't we working in an office, regular communication (even if it's a quick email update) is important for the growth of the business.
Thanks for taking the time to read this and we look forward to hearing from you soon.