Oversee the activation and success of content across iimazi's owned and operated properties.
Build out new marketing campaigns, ideas, collaborations, and partnerships that drive campaign KPIs and elevate iimazi's presence in the digital space.
Help oversee budget for partnership activations, including developing plans that deliver the greatest possible ROI.
Build awareness for content and drive content optimization by testing new techniques, analyzing performance data, and aggressively shifting resources to top performing content elements.
Develop and maintain content distribution relationships.
Partner with editors and designers to ensure effective partnership SEO initiatives, including defining, documenting and tracking requirements through each phase of development from inception through activation.
Increase the visibility of iimazi products and digital properties on key search engines (Google, Yahoo, Bing, Ask, AOL).
Project manage marketing initiatives, defining, documenting and tracking requirements through each phase of development from inception to publishing.
Assist with link building, social media, online PR and digital grassroots efforts that benefit SEO.
Oversee the creation and accuracy of internal and external reporting
Actively manage and report on multiple budgets.
Support editorial team in creating and maintaining a fresh, up-to-date daily content calendar.
Deliver weekly reports and ad hoc results on social media.
Stay on top of the latest in social media platforms so iimazi is always out front in its use of communications tools.