|| What our app does
Sara is a concierge medicine service that solves a very critical problem in Brazil*: the scheduling of laboratory tests. The app needs to convey a sense of guidance through the steps that you must pass to make laboratory tests faster and go over the paperwork that is required to do so!
Sara will connect people with schedule of several clinical laboratories, helping to choose the best brand, time, local, etc, to them.
*In Brazil we don’t do clinical tests in the doctor's office, only in large laboratories.
|| Style/theme of Sara
We are looking for an award winning, distinguished design with a minimal, clean aesthetic look. Feel free to explore textures and patterns, especially when you are designing the persona of Sara.
Check Mona app to see that it is very important to design the application and the logo at the same time. Because Sara is the application ;) That's why we haven't created our own logo.
Sara personality: polite, dutiful, respectful (friendly, but humorless, because dealing with health is something serious)
We do want the final design to be clean and easy to navigate.
I've included PDFs of the 5 screens that need to be designed. So use them for content, not for creative direction.
Color palette: blue and shades of gray ;)
Target: people over 30
Wireframe: we will send to our chosen candidate
Mona Personal Assistant
Mona Personal Assistant. Its a personal assistant for fashion. "Mona" (a personal assistant for fashion) it’s our benchmark. Mona IS the app, is not a bot talking.
Nubank. Its the new famous digital credit card in Brazil. We love this minimal, clean aesthetic look.
- Google's Material Design kit, it needs to look like iOS.