Looking for an individual to manage and innovate the following:
1. Using marketing automation targeted at our audience, innovate the process to improve lead generation and brand awareness. this role will design and monitor the process.
This role may or may not be the person to actually setup the software. If they can it is a consideration.
We do use phone lead generation, that this job would collaborate with to maximize the effect between emarketing and phone marketing.
This is a combination of leadership/designing/implementing the process combined with ongoing managing of the process.
I will say this is a specifically providing professional services to those markets that we focus. We primarily perform solution selling, though also see demand for tactical orders from clients as well. Our services are specifically Drone professional services. Very exciting growth market!
we have been using Acton/Salesforce.com, but going forward looking at changing to new platforms if it is a good choice. Also looking to improve the overall process and innovate. We have done behavior scoring from web CTA's, email campaigns, webinars, monitor web traffic, primarily the Acton formula.
Our goal is 10 qualified leads per week, within our target markets.