====We are looking====
For photographers that can deliver contextual pictures which capture emotive aspects of our customers national heritage and which are likely to evoke a positive nostalgic response.
The images need to be authentic and instantly recognisable. They could be representative of events, places, or objects. They should be reminiscent of the connections our customers feel to the different facets of their cultural roots.
The images should elicit emotions such as: the delight of celebrating a cultural holiday, the nostalgia felt when relating to a familiar TV show, the joy of dancing to homespun popular music, the satisfaction of indulging in traditional home cooking and favourite foods, the pleasure of wearing traditional clothes, the comfort being surrounded by familiar vistas.
====Example ideas for contextual subject matter====
Culturally specific festivities, decorations and customs. Traditional home cooking, favourite foods and familiar ingredients. Recognisable landscapes, wildlife, architecture and landmarks. Patterns, fabrics and textures.
You'll be asked for 5 pictures. The themes/subjects/events for these 5 pictures will be of your responsibility, but as mentioned above, they should represent a region well beyond its touristic POIS.
====The perfect images should====
Be high quality
Use natural/balanced lighting
Use interesting perspectives