We would like someone with HTML/CSS design skills to create 5 separate landing pages for our company. We specialize in working with nursing homes in the US. We have one specific home, we would like to build 5 pages which will have a form and provide in return a book (in PDF format) to the person filling the form out. The pages should be SEO friendly (as they will be used with Google AdWords) and for a single page layout they must flow good in design and display the content in fluid, well placed manner. We have the content but some content may fall short, which would require you; the designer; to improvise and assist in contributing and suggesting to make the sites better and more appealing.
Please read the requirements below FULLY prior to making an offer, I just want to be sure we explained what we need properly so that you may be able to execute and deliver.
I would like to create a number of health related websites that accomplishes three missions. We have purchased the 5 domains and hosting, everything is ready to be worked on. The websites should feature content related to the health topic, it should highlight prominently the nursing home facility that is our corporate sponsor for the website and it should drive requests for people to get a free 56 page PDF guide which we will be providing.
Ideally, this will be a single page landing page style site with a form. Once the form is filled out, the results will be e-mailed to an e-mail address we will select and the end-user would be re-directed to a download button/link for the PDF guide.
The themes of our sites should include something along the lines of “What to look for in a nursing home, alternatives to nursing homes, an evaluation checklist, and a list of helpful resources.”
Besides being Google PPC friendly the contents goal should be to get the user to complete a form which we will consider a lead for an individual looking for nursing home short term or long term care. The form fields we’d like are:
1. First Name
2. Last Name
3. Phone Number
4. E-mail Address
5. (Combo box): Looking for:
The sponsored nursing home page on the site should say “sponsor” It can have accolades like best nursing home facility in Woodmere because it’s in fact the only facility in Woodmere. It can show some reviews, star ratings, stock photography of medical professionals, family members, Patients etc. it can link to Woodmere rehab website.
It can use percentage of rating based on survey cards. You can use words like recommended etc. you can use average occupancy level statistics like average occupancy levels 95% etc. it can have the address and map. Some specialty listed in the banner ad etc. We can provide the nursing home information statistics and you can implement it into your design.
The idea is the banner/sponsored section should look inviting and have accolades and positive information so someone doing research will want to click on it to learn more. A sample of an idea can be found at woodmerehealthcare.com
The booklet section should make the book look really attractive and very useful. We may want to put some topics from the index some testimonials of how helpful and informative the book is etc. and we may want to offer more than one book one about nursing home and another about ailment (condition which the page emphasizes on in the domain name).
Designs for each health site should preferably be unique sites as google does not really want more than one site bidding on one keyword and using different designs and layouts may help that.
In addition we may want to make certain content that’s repetitive throughout the site images instead of text. And design contact forms maybe a little differently.
Feel free to send me a message to discuss any of the requirements.
Thank you for taking the time to read this posting.
Please keep in mind we have 20 more domains we may need the same job for, but as a pilot we will only do 5 at first.