Objective: Create an innovative handout for patients and referring doctors
Client is a business owner looking to introduce himself to his professional network. Client is an orthodontist who uses the latest technology to create healthy, lasting smiles.
Layout and font must be: innovative, unique, clean and engaging. Client wants a fun, hip, inviting and charismatic look.
Must not be: like other dental/medical brochures. Client does not want cartoon-ish or playful look.
Size of handout is flexible. Client does not want a 8.5x11 layout and prefers a smaller, handheld size.
Colors and font must speak to target demographic of professional network (doctors, dentists, hygienists, assistants, etc).
Content should include several bullet points that include the client's professional background (resume will be given upon project accpetance). Client wants to include a professional headshot in the handout.