I am looking for a paid search and display advertising specialist that can formulate a strategy and action plan. You need to develop and deliver a plan that, once implemented, will generate a positive ROAS. You will be responsible for recommending which ad networks and platforms to use, as well as provide budget recommendations. Assume we are starting from square one and do not currently use any form of paid advertising.
Recommended networks/platforms (including retargeting networks)
Banner sizes needed
Image format required
Text for ad copy
List of websites to target
Budget for each network
Expected rate of return
You will also be required to outline a winning strategy, which, at a minimum, should contain the following:
How many ads to run on a single network at one time
Running split tests
What makes up an ad group, how to create them and why they are important
The different paid advertising models, such as pay per click, pay per thousand impressions, cost per action, etc.
Which of the above methods is the most effective and whether a mix of advertising methods should be used
I need to see proof of experience, qualifications, and past success. You need to have managed advertising campaigns with at least a $100,000 budget and you need to show you were able to maintain an ROAS of 500% or better.