I need a written document containing step by step screenshots, links to authoritative research articles, etc. to describe how attorneys can DIY utilize 1) Keyword Research and 2) Apply Keyword Research to Google Adwords in order to take advantage of keyword niches. Explain step by step the various methods and tools available for successful implementation of keyword targeted PPC campaigns (focusing on LAWYERS looking to obtain clients). I will then use this knowledge and your screenshots to film a screen cast where I go through the step by step methods. Also touch upon optimizing Google Adwords for budget, targeting, and successful ROI/Conversion of a lawyers investment in PPC. There must be 1 hours worth of material for me to screen cast in your report. ALSO - I have completed the first half of this project, which focused on basic webdesign and content marketing skills for lawyers so DO NOT touch upon those topics. If I am satisfied, there is a Part II and Part III to the project.
Written report containing one-hours worth of material that I will cover in a screencast.
Screenshot photos covering step by step DIY process discussed in the report. These will then be put into a powerpoint slideshow that I will use while reading through the voice over of the above 1-hours worth material report.
A list of URL links to popular and valuable tools (paid or free) relevant to keyword research and Google Adwords / PPC Advertising.
Background in internet marketing, SEO, PPC, etc. a must. You MUST have knowledge about the field. Knowledge must be current best practices. Google Adwords certified individual a must.
English speaking native preferred, but not required. As long as I can understand what you've done, I will be doing the voice over.
Thorough research, well organized a must. Excellent formatting and intuitive structure to the content a must.
MUST BE SIMPLE ENOUGH FOR NON TECHNICAL PEOPLE (ie. Lawyers) to understand. Going through the steps of proper Keyword Research and Google Adwords keyword niche targeting using examples (such as targeting the keyword Pittsburgh DUI lawyer, or real estate lease tips) a must.
Please contact me with questions if you have them before bidding.