I'm looking for an Ad-words Expert who can create, optimize and get the desired results in our existing Adwords Account.
We have already done an in-depth analysis and identified some key tasks which will give us the maximum benefit. We need you to implement the same. The data related to each task will be shared once we start working:
- Split testing using a minimum of 3 adverts per ad group - including creative ad versions, to improve CTR and Quality Score
- Landing Page optimization split tests for each element (header, copy, images etc.)
- Creating Exact Match and Phrase Match Ad Groups from the Existing Broad Match Modified Ad groups
- Bid adjustments - CPA/CPC or using Bid strategies
- Ad Scheduling.
- Campaign & Ad-Group Nomenclature as per keyword setup
- Re-marketing Campaigns: Search & Display
- Audience Segments using GA.
- Budget Changes and Bid Adjustments for higher conversions.
So implementing these changes for Search, Display and thereby decreasing the cost per conversion by 30% from the existing campaigns.
We would also encourage you to do an independent analysis as well to identify additional opportunities to drive higher conversions at a lower cost.