We're launching a hair care line in Oct 2016 geared toward consumers with curly hair. The business plan is completed, with a general overview on industry, customers and competitors. You can certainly dig deeper, or present your own findings (if different than what we have determined). Company is based in Toronto (Canada) and primary markets will be Can and US. We plan on launching first as an ecommerce company, then moving into hair salons (particularly those geared toward people with textured/curly hair).
I'm looking for someone with EXPERIENCE creating detailed marketing plans (go beyond generalized "SEO, Google Adwords," etc. etc.) So if "social media marketing" is a recommendation, I need specifics. Who are the key influencers in the space, how many followers, contact info, etc. If it's Facebook Ads, what are the costs, how frequently, etc. If it's industry trade shows, which ones are the most relevant? The final deliverable should include a one-year roll out schedule, starting Sept. 15, 2016 (with pre-launch sales & marketing).
MUST be able to present samples of your past work (i.e., a marketing plan you've put together for another client). Experience in ecommerce and/or retail (particularly hair/personal care) is a BIG plus.
The fee we have included in this posting is a placeholder (as we couldn't leave it blank) but will determine that based on candidate's experience and qualifications. Please include your fee (including upwork fee) and your timeline for completing this project when you send your proposal.
Thank you to everyone for applying! Please note that we will only respond to qualified candidates who are able to present samples of relevant past work.
All the best.