On September we are launching our software "EnsureDR" (see ensuredr.com). I want to focus on building our name as an authority of disaster recovery tests. Than we will promote a leads campaign. The first step is pretty easy, because EnsureDR is a complimentary product to Double-Take (DT). All we need is to target DT's distributors and customers. my first idea is to write a content, publish it on a new blog and apply to those distributors and customers via LinkedIn, Twitter, landing page and email. The blog objectives are to increase traffic to EnsureDR website, build authority of Test DR specialist, provide useful information about it, and engage with your customers. We will focus on 2 personas:
1. Direct customers: CIO, CTO, IT manager, DR manager.
2. Partners: presales, CTO, sales people.
My posts should be focus on what they care about.
Attached my strategy, please take a fast look at it and share your thoughts.
What is the write plan do you think? Do you have a blueprint as an example? Focus on the Blog plan to be promoted at LinkedIn and Twitter. Please share your milestones, duration etc. Can you refer me to 3 application or startup companies you built their Blog?