Looking for compelling Category page descriptions for promotional products e-commerce site.
Offer advice on how a particular category of promotional products can be used as an employee incentive, to increase brand exposure and/or to increase sales.
Provide overview of category including benefits of this type of promo product. This content needs to offer advice on what types of businesses/industries use these products and how.
Example Description for Subcategory: (the article begins at the top of the page in the graphic and continues at page bottom): https://www.halo.com/outdoor-leisure-products/custom-seat-cushions.aspx
Informative, educational, professional information with a light, casual tone.
We’re selling to people in charge of purchasing promotional products, but it’s equally important to sell the benefits of a given product category.
Use “you” to describe how these products will benefit the purchasers’ business or organization. Use “their” or “they” to describe how the recipient might use products from the given category, how often they’ll use, etc.
The category page is home to various subcategories and the copy will need to include a little bit of information on at least 3-4 subcategories.
Click through the various subcategories to gain a better understanding of the products within each and give specific examples of how that subcategory of products helps with branding, customer loyalty, etc.
Begin broadly by explaining the benefits and uses of overall category of products. Then talk briefly about 3-4 subcategories. Hyperlink the Subcategory name to the subcategory page.
Use keyword 1 in the first sentence, (bold the keyword). Use keyword 2 in the second sentence (bold the keyword). Where possible and not awkward incorporate both keywords throughout the content. Only bold the first use of the keywords. Aim to incorporate both keywords 3 times each.
Keywords and category assigned upon hire.
• www.ppai.org (industry trade group)
• www.asicentral.com (Industry organization)