Seeking highly analytical individuals with a passion for big data and social engineering.
An opportunity to optimize large campaigns and processes for an industry leading website in the USA.
With a branch office in Cebu, you will be hired through oDesk, but required to have physical meetings with management in Mandaue or Cebu City from time to time.
To apply for this position, please analyse and make a recommendation for the following scenario:
A jobs site connecting employers and job hunters runs PPC campaigns across all of USA. Ads which run in major cities (NY, LA, etc) cost more and convert at a lower % than those in regional areas, which cost less per click and convert at a higher rate. Organic traffic for the more populous major cities is higher. Offline sales (calling prospective leads via telephone) staff find it easer to convert those in big cities due to the larger amount of jobs in their database.
The jobs site wants to analyse whether they should spend more or less PPC for different regions or just keep spending without any optimization.
Please prepare some sample data and analysis of the above situation to be considered for this job.
Skills: analysis, mathematics