Based upon the 10 mins that I spent looking at the campaign, my client needs help with:
1. improving quality score
2. improving landing page
3. new KW opportunities
4. match types
5. CPC and avg position also is bad
Why is the QS so low?
To get this job, I need to justify to client some improvements. Please send me your GENERAL opinion about the campaign. Give me something that I can forward to the client so he will hire us. Take some time to analyze his campaigns (active only... ignore the inactive).
Also, look at the landing pages and figure out why the suck... the low 'time on site' and 'pages per visit'
Client wants to explore call tracking... whats your experience with this... which do you recommend: