Social Marketing Expert

Closed - This job posting has been filled and work has been completed.
Sales & Marketing SMM - Social Media Marketing Posted 2 years ago

Hourly Job

Less than 30 hrs/week
More than 6 months

Details

Social Marketing Expert will be responsible for developing and executing comprehensive and effective marketing campaigns. She/He plays an integral role in inspiring and converting customers to interact with the brand and make purchases. In order to achieve this goal, the coordinator's primary responsibility is to develop and produce targeted and relevant campaigns that effectively merchandise product offerings and drive content interaction. Additional responsibilities will include conducting marketing research, data analytics, and developing methods to learn and understand emerging trends and technologies with the ability to strongly communicate this knowledge clearly and concisely.

Responsibilities
• Grow our reach on Twitter, Facebook and Instagram
• Manage all social networking accounts, posting daily updates (pictures, company info, contests, etc.)
• Development and implement marketing campaigns for user growth
• Create an email marketing strategy that furthers business goals and can be measured against those
• Manage the design and implementation of a wide range of social marketing campaigns, including creative and technical development, metrics design, testing, execution, tracking and refinement
• Create an email marketing strategy that furthers business goals and can be measured against those
• Manage the design and implementation of a wide range of email campaigns, including creative and technical development, metrics design, testing, execution, tracking and refinement
• Respond to customer inquires via email accounts and social networking accounts.
Analytics:
• Identify critical web analytics data and surface new insights based on that data
• Create comprehensible and actionable web-analytics reports and analyses to meet end-users needs
• Accurately capture end-to-end user interaction data across all web properties based on predefined success measures
• Develop, maintain and distribute weekly and monthly online reporting dashboards, providing meaningful commentary and value-added analysis
• Monitor, track, and analyze page ranking performance on an ongoing basis, and optimize campaigns as necessary
• Provide keyword analysis and research based on search volume, rankings and competitor use
• Analysis of web site performance, trends, user activity and other metrics to provide data driven business insights

Experience:
• Excellent written and verbal English communication skills is required
• Very familiar with the hair industry
• Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software)
• 2+ years experience in advertising, communications, marketing, or public relations
• 2+ years hands-on experience with the design and management of high-volume volume email campaigns and metrics
• Experience with online monitoring and measurement platforms
• Experience with creating and identifying quality social media content related to retail, shopping, fashion, style, pop-culture, brands and advertising is preferred
• Experience with best practices in email messaging, email technology, HTML, delivery strategies, service providers, list management, and spam regulations.
• Ability to work independently and as a member of a team
• Ability to leverage social media platforms to connect and engage with others within the beauty industry.
• Results-driven with exceptional detail and knowledge around metrics, specifically ROI analysis
• Ability to work a wide range of project types, from strategy, to process and metrics definition, to hands-on campaign management
• A demonstrated track record of setting and achieving aggressive marketing goals
• Proficient in Microsoft Office Suite, Adobe, Photoshop

Hair Expressions  is a leading online hair extensions boutique, catering to women of all cultural and financial backgrounds. We're looking for smart, motivated individual to contribute to our team.
If this sounds like you we’d love to get to know you more! Please send your cover letter and resume and be sure to include links to your personal social media properties (blog, Twitter handle, tumblr account, Facebook, LinkedIn, etc). All submissions will be evaluated and interviews will be conducted for those applicants who most strongly fit our needs.

---
Skills: marketing, research, twitter, facebook, design, analysis, english, youtube, foursquare, management, linkedin, microsoft-office


About the Client

(4.78) 12 reviews

United States
Wyncote 10:34 AM

20 Jobs Posted
80% Hire Rate, 1 Open Job

$1,175 Total Spent
17 Hires, 0 Active

$5.42/hr Avg Hourly Rate Paid
170 Hours

Member Since Nov 10, 2012