We need someone who has extensive experience with Google AdWords to help us set up and test some ad campaigns. Our industry (academic editing services) is highly competitive so we will likely need to take a long-tail keyword approach or focus on less competitive geographic regions. Your job will be to set up the campaigns and ad groups and refine over time based on CTR of different ads. We will track conversions as well to help focus in on the most profitable keywords and ads over time. We do have experience with AdWords but want a fresh start and need someone with the time to create all of the ads, monitor their performance and refine campaigns.
We want to start as soon as possible. Your time commitment will be more in the beginning and less during the monitoring phase. If you do a great job there may be a possibility for long-term work and referrals.
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