Purpose: Encourage people to plan their landmark 50th Class Reunion aboard a FUN music themed (oldies) cruise.
Assignment: Write series of 3 emails.
(1) An introductory / initial email stressing "FUN" to grab attention and capture imagination of how much fun everyone will have if they celebrate on a cruise.
(2) Second / follow-up email aimed at encouraging a response.
(3) A final email push for non-responsive contacts.
Demographic: 66-68 year olds, Class of '63, appx 75% female. Vast majority retired, plenty spare time, financially secure, want golden year enjoyment, paid their dues - now it's party time. Realize time is fleeting; at this stage must grab for the gusto while they can.
Must sound very congenial and down to earth (no stuff shirts) and can project a "fun" feeling; the more relaxed, the better.
Plain / clear English mandatory.
Info and details on email content when contract is activated.
PLEASE NOTE / JOB POSTPONED: I will leave for a cruise very soon and I do not have time to complete the hiring process. I return March 4th and will re-activate this job shortly thereafter; as well as select a candidate for this job. Thank you for your patience.
I'm baaack and wondering who's going to bring my breakfast? (So easy to get spoiled on a cruise). Ready to get started on this project.