We are looking for an SEM Analyst to manage all Search Engine Marketing activities. You will be responsible for planning, optimizing, implementing and analyzing natural and paid search engine marketing activities, also identify areas of improvement, and attempt to improve the site's rankings in major search engines.
-Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
-Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
-Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
-Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
-Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
-Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives.
-Work along side with SEO team - to implement search engine optimization (SEO) recommendations such as:
-Keyword research and specifications throughout web site pages
-Site audits for SEO best practice compliance
-Navigation and conversion analysis
-Link analysis and building
-Identifying opportunities to improve organizational and process
enhancements that support SEO
-Integrate strategies and recommendations into other active marketing channels.
-Research and manage affiliate and online advertising programs.
-Prepare and execute on a business plan to establish an international SEM strategy in targeted regions/countries.
-Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
** Must be GOOGLE CERTIFIED **
** Must have strong oral and written English skills. **
** Willing to work and communicate during U.S hours (PST) **