My client runs an international B2B website with shop system and wants to do SEO. 80% of total turnover is generated over website. Site is running on Magento.
He wants to pay for the effort plus additional bonus for SEO optimization if SEO worked.
This means I need an idea of how to define a baseline for keywords and how I can track the improvement from the SEO activities.
My aim: I want to define with the client the KPIs and measure them after a defined period of time.
The job is on the one hand to do SEO
- Analyse actual version of target sites
- Define SMART KPIs for the SEO
- Define measures and SEO timeline
- Do SEO of course ;-)
- Anything that helps to get the job sucessfully and measurably done