We have an immediate need to add a knowledgeable, expert keyword researcher to our team. This individual must have a thorough understanding of keyword research and best practices in compiling keyword lists by theme/category/sub-category. In addition, this individual needs to be familiar with ways of drilling down into keyword data used Excel to determine KOB and determining competitive opportunities.
You must have the following core competencies
- Five years of experience performing expert keyword research and analysis
- Understanding of not just how to use Google Keyword Planner, but also how to use that baseline data with information from other tools to determine competitive opportunities.
- Familiarity with KOB analysis and calculations and ways to calculate and analyze those scores.
This is a production position so we expect you to already have the core skill sets mentioned above, but that you can quickly, accurately and precisely produce keyword recommendations.
If you are truly interested in this position please do the following:
1.) Include in the first line of your application "I have completely read this job description and feel I am able to meet your expectations"
2.) Provide the name of three other keyword research tools that you have used to supplement Google Keyword Planner.
3.) Describe KOB, what it is and why it matters.
If you fail to answer any of the three questions your application will be deleted and it will be reported to oDesk as a spam application. We are looking for a quality individual who truly is a knowledge keyword researcher.
This position will start immediately with a minimum of 15 hours per week, perhaps more based upon your rate.