We want a report on what our competition is doing. We provide you with the names and URLs of our competition, and/or keywords we want to target, and you find out who is doing a good job marketing those keywords and how.
A clearer understanding of what our competition is doing will help us to find niches that they are not marketing to. It also helps us plan our own SEO efforts.
Ideally, the report will include data about what keywords our competitors are using, what services they use to market them (paid ads, organic search, social media, etc) and what kind of traffic they appear to be generating. Paid ads should provide a range of what the clicks cost.
We want data in an excel format with worksheets for each competitor, and a summary at the front worksheet of what the findings were in each individual worksheet. Must be clear in communication, know how to do keyword research, have the ability to set up the excel spreadsheet based on the results you are finding, and deliver within 1 week of the hire.
We are excellent communicators here and encourage questions and collaboration. We work together as a team. A good job on this task may lead to more SEO work going forward.