A company I co-own plans to launch a prescription discount card program. It's something we have done for over 2 years now, and very successfully. We publish a prescription discount card under about 100 brands at present, each that when the card is taken to a local pharmacy, the customer can save upwards of 90% on their lifesaving medications. We have printed cards distributed in Dr.'s offices and at various locations by some 1,200 reps under our Scrips4Less brand. We also have a variety of online distributors of our cards, under numerous brands, where the card is printed online and taken to a pharmacy. The most immediate and crucial part of that launch will be a new website for one of our newest premier brands.
First, I want to let you know we have acquired an HTML template for a new website for this project from DreamTemplate.com, of which my company is a member. Let's start with that. We have it loaded on a colleague's server so you can examine the structure and general programming.
We have a zipped file of all the folders for this template site, and we'll send it to our chosen partner. Once you have had a chance to examine the site, you can take a look at the design we have created for the Home (landing) page, attached. The master of this design is a layered .psd file, so each of the graphic elements we plan to use have been isolated on separate layers, to size, matching similar elements in the template website. If you're on a Mac, the layers will all be active and editable, including text layers. If you're on a PC, text layers will need to be converted, but should still be visible. For now, just for examination purposes, I'm attaching a .jpg of the design so you will visualize what will change and be needed to complete the new site.
It is our goal to alter the template, with some additions and deletions, to create the final site based on our design with the least amount of time and effort. I am sure you will notice the similarities, and we hope to make the process simplified by supplying all design elements and copy. The template itself is conducive to this approach, as the header and footer are generally static. Only the center portion of the website changes from page to page.
The scope of work will include swapping out design elements, implementing copy in blocks as designed, reprogramming as needed, adding and deleting links as needed, creating a card delivery feature (described in further detail below), using our existing pharmacy locator tool with a Google map platform, creating form fields that correspond with these tools, implementing a video with a semi-hidden player on only one page (the PROGRAM page), as well as creating a mirror site in Spanish through the link at top in our design. FYI- we'll supply the video in whatever streaming format is required, at 416p x 234p aspect ratio (HD 16:9), so it fits nicely in the area provided.
The online card delivery tool is something we have implemented in the past, as have our competitors. But I must say, our present solutions have not been created with expansion in mind. One is in Cold Fusion and the other in PERL and not reliable. We would love to have our new developer create this as a stand-alone piece of technology we can use in the future in other websites we plan to implement for years to come. The tool would essentially generate a graphic "card" approximately 3.25 inches W x 4.5 inches H in a pop-up page with no other graphics, and optimized resolution (we will supply the graphic), following the user filling out and submitting a short form with their name and contact information (required). There will be (2) variable fields on the card when it appears for printing (with the user's default print dialogue box): 1) the person's NAME field would be repeated on the card in a corresponding field; and 2) a 9-digit "Member ID #" will be required that will randomly change from card to card. The number generator appears to be the only tricky part of the card delivery tool. But the technology is readily available for this- it just needs to be added and implemented soundly.
We already have a nationwide pharmacy database we currently use in a Pharmacy Locator tool (you can see the existing tool at www.prescriptioncoupon.com- the other features currently do not function, but the pharmacy locator does). Right now, we feature a Yahoo map with no adjustable radius from the zip code input (it defaults automatically to a 10 mile radius). We'd like to implement this tool using a Google map platform if possible, so we see pinpoints of as many as perhaps the top 10 pharmacies closest to the zip code input, as well as the addition of a mileage radius from a drop down menu as indicated in the new site design (5 to 25 miles in increments of 5 miles).
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Skills: design, video, graphics, yahoo