Solaris Hosting is looking for an experience email marketing executive to be responsible for the implementation and optimisation of email/CRM programmes across all aspects of the email (CRM) communication strategy, including acquisition, activation, retention, reactivation and tactical campaigns.
• Day-to-day management of the email schedule, ensuring all mailings are delivered correctly, promptly and to schedule to deliver maximum revenues
• Work with Marketing Analyst to maintain and communicate reports on email/CRM activity, including key KPIs (open rates, click through rates, conversions, unsubscribes, etc).
• Track performance of email activity and take ownership to raise and identify any anomalies, highlighting issues or making recommendations for improvement where appropriate
• Manage the email production process from end-to-end - from brief through design, HTML production and campaign deployment to reporting.
• Produce, adapt and improve email templates to support the email optimisation plan. Working closely with the CRM Manager on the email test and optimisation plan, analyse the results of tests undertaken and make recommendations to improve email performance further
• Keep abreast of industry best practice, new techniques and competitor activity in relation to email.
• Excellent communication skills
• French language (written and verbal)
• Commercially astute.
• Strong project management - ability to manage and deliver several campaigns at the same time
• Ability to work under pressure to tight deadlines
• Attention to detail with excellent spelling, grammar and punctuation
• Good technical knowledge of email marketing techniques
• Use of web development application to code emails (HTML email production)
• Use of graphics editing programme to create/adapt designs and images for emails
• Experience of setting up and deploying emails in an ESP
• Experience in customer retention and CRM
• Proficient user of Adobe Dreamweaver
• Proficient user of Adobe Photoshop
• Proficient user of eDialog's Precision Central
Please see attachment on our base price and incentive scheme for email marketers.
Skills: marketing, management, design, test, solaris, grammar, graphics