PPC campaign + landing page conversion pro. US based.
I can bring the latest marketing automation skills, tools, and know-how, along with modern landing page conversion science methodologies to your digital advertising campaigns. I will also apply best industry practices, knowledge, and experience from traditional offline marketing and advertising to your project, skills which also play a significant role in successful digital ad campaigns. I get things done for you:
(1) OPTIMIZED GOOGLE ADWORDS AND BING PPC CAMPAIGNS. I design and optimize Google AdWords and Bing campaigns which generate conversions and sales. I have designed and optimized campaigns which sold millions of dollars of goods and services, as well as several entire businesses. Through ten years of creating and running Google campaigns I've developed a strong understanding of what it takes to make them successful.
(2) LANDING PAGE DESIGN AND OPTIMIZATION. I have studied, practiced, and 'learned-by-doing' the science of landing page conversion optimization. I will build high-converting landing pages in Unbounce and publish them into your Wordpress site. I work with clients to build successful, high-converting marketing programs centered around great landing page(s). If traffic is landing on your site but not converting, I can tell you why.
(3) EFFECTIVE FACEBOOK ADVERTISING CAMPAIGNS which will cause the social media to "light up" bringing more conversions over time in b2c, special interest, and localized markets.
I have developed this twelve-action process for AdWords success:
✓ Identify success metrics and isolate the key performance indicators (KPI's) for your campaign.
✓ Carefully determine the Geo-targeting parameters and methods that benefit your campaign.
✓ Conduct thorough keyword volume research using Google, KeywordSPY, and SpyFU.
✓ Structure your Ad Groups in order to achieve 'relevancy' within Google's PPC algorithms.
✓ Write great 'creative ad copy' in my AdWords text ad simulator; review with you.
✓ Maximize use of Google's keyword insertion and new AdWords 'Snippets' to create an edge.
✓ Set your ads up for 100% tracking of conversions via both clicks and calls.
✓ Create or advise on landing page design optimization and split testing.
✓ Use shrewd bidding strategies and creative quality score management.
✓ Develop strong, campaign-specific negative keyword base.
✓ Once ads are live, enhance CTR's via A/B split testing.
✓ Make savvy use of analytics, and proper device targeting.
Im addition to PPC and landing pages, I'm well versed and heavily experienced with all angles of search engine optimization (SEO) and the closely-related topic of 'white hat' content marketing. I also help my clients grow their business using content marketing, local SEO techniques, on and off-page organic SEO, and email marketing campaigns.
I'm Google AdWords certified (retested July 2013) and attend the SMX conferences, the Affiliate Marketing Summit, Leadscon, and say current on search engine updates including mobile extensions, Penguin and Panda updates.
I'm California based and available 6 days a week. Let's discuss your online marketing challenges!