Specializing in the Health and Wellness Markets
My careers in Health Care Administration (licensed nursing home administrator, CO and OH) and financial services (series 7 and 63, Merrill Lynch) gave me plenty of opportunity to utilize my writing skills. Brochures for new assisted living facilities, monthly newsletters to clients and prospects, video scripts and Power Point presentations for financial education seminars...
Today, as a full-time, AWAI-trained copywriter, I focus on the health and wellness industry. I especially embrace the alternative health marketplace, with its emphasis on natural approaches to healing.
My training in massage therapy pointed up the amazing benefits of body-mind practices such as yoga, meditation, or tai chi. My enthusiasm for my long-standing avocations of gardening, hiking and mountain sports also support this organic lifestyle.
It would follow that my clients include naturopaths and chiropractors, massage therapy clinics, yoga studios, suppliers of herbal supplements and organic foods, and those in the healing profession who wish to stay in closer contact with their clients by providing a health newsletter.
The vast majority of products and services in the health and wellness market niche are purchased by "Boomers."And, yes, I am a "Boomer." I understand first-hand the fears, hopes and chronic worries of those going through the aging process experience. I write to address those concerns...to present alternatives to heavy medications and perceived limitations that negatively affect quality of life.
My copy writing repertoire supports these endeavors by including direct mail pieces as well as web content, landing pages, blogs, white pages, email marketing campaigns and both hard copy and electronic newsletters. All are designed to provide a savvy marketing identity for your product or service.
I firmly believe that every business today needs a substantial social media presence. Different social media outlets allow for different types of presence and not all are for every service or product. I can help you select, design and manage that presence to present your company as a vital competitor in your market niche.
Marketing and sales methods are many and ever-changing and it is important to stay current on what methods are working NOW. It is also important that your presentation and content writing be crisp, clear, energized "writing for results," whatever the application.