Marketing, Strategic Mgmt/Writer/SEO, SEM/Marketing Plans/MBA Grad
Google Adwords & Bing Ads Certified MBA marketing pro with 14 years experience in utilizing SEM, SEO, brand development, and high-converting design and content tools to increase your ad spend performance. Experience with Fortune 500 companies, small businesses, and NGOs to develop effective website content which is tested and optimized to perform. I provide:
Google Analytics In-Depth Reporting for Clients
Not simply stating what Google Analytics reports, but why and how past and current performance can be improved for future ROI gains.
Heatmap Analysis of Current Web Pages
Do not rely on opinions about how your web pages look, but evaluate them with attention mapping tools to gauge whether your call-to-action is optimized.
For both SEO and PPC, it is essential to have hard facts about your competitors’ digital marketing performance. By using a variety of tools, I find a wealth of critical information about your competitors’ keyword choices, backlinks, content, and most popular pages.
PPC Campaign Development, Tracking, and Modification
The correct way to run a PPC campaign is testing variables continuously until ad performance meets your conversion goals. It is not enough to drive traffic to a site if customers do not complete your call-to-action, whether that is sign-ups, sales, or registrations.
Complete Analysis of Your Customer's Shopping Experiences
From evaluating your website pages and checkout processes to communicating with your Customer Service Departments through email and by phone, I can show you what it is like to be one of your customers. All phone calls are conducted through Skype so a screencast can be made of the interaction.
Customers make an unconscious decision whether they will complete a call-to-action within a few seconds of landing on a website. Because of this, I help clients develop a strong brand image that inspires trust immediately and appeals to their specific target markets.
Content Creation and Writing
Blog entries, helpful articles, images, and videos are essential in providing customers with content quality and boosting SEO. I provide clients with valuable written content and long-term plans to sustain a content creation strategy that meets their SEO goals.
Detailed Marketing Plans
Every enterprise is unique, so marketing plans must be tailor-made for each organization. When consulting with clients, I take into consideration their target markets, human capital, product mix, organizational culture, and budgets to develop an actionable marketing plan aimed at sustaining growth.