SEO Specialist and Usability Consultant
Your small business website is up and running, but I can improve your visitor traffic to attract the customers you want . Here's how I can help do this:
USER EXPERIENCE (UX) & USABILITY - MAKING YOUR WEBSITE MORE USER FRIENDLY:
Want to improve customer conversion on your website? With my research experience in consumer marketing and decision-making across age groups, I could evaluate your website to examine how user friendly it is and how it can be more accessible for visitors, with a particular focus on users aged 40+.
SOCIAL MEDIA MARKETING AND SEO:
Looking to tap into new target audiences online? Depending on your budget, I’ll develop an online visibility campaign involving some or all of the following tools:
Search engine optimization. Positioning your web site in the free listings on search engines is the best way to optimize your company’s exposure over the long term. We’ll detail and execute a strategy so your web site reaches the top of the search engine rankings.
Pay-per-click advertising. Pay-per-click advertising is most effective for specialized keywords and target markets. I’ll manage your keyword bids, test copy, and provide continual improvement for your paid search campaign. To improve visitor-to-client conversion, I’ll also create or optimize your landing pages so that new visitors can easily find the information they need.
Paid search analysis. If you already have a paid search campaign, I’ll analyze the results and provide detailed, specific recommendations to enhance the effectiveness of ad copy, destination pages, bidding, geotargeting and other components of your campaign.
Social media outreach: I’ll create or optimize existing social media profile pages (Facebook, Twitter, and LinkedIn), as well as your blog, to enhance your credibility to potential and existing clients, improve your search engine rankings, and increase your exposure. I’ll provide actionable recommendations to improve the tone, content, design, and integration with the content of your web site.