Expert business developer and strategic marketer
Last active: 20 days ago
I am a storyteller and I empower people and brands to share their stories with their audiences to drive engagement and growth.
I do this by leveraging my extensive brand management, business development and communications experience at Altria Group, and my comprehensive marketing strategy and execution role in a social story sharing and digital publishing startup, sharemorestories.com, to help businesses, organizations and brands grow.
Recent client projects have included lead generation and conversion strategy and implementation projects, social media strategy and execution, content creation, ad design and development, market analysis and segmentation and landing page design.
I have built new brands and new businesses from the ground up, and am well-versed in innovation culture and process, and I bring an entrepreneurial mindset to everything I do. I understand what it takes to engage an audience and make them passionate about your brand and company, strategically, technically, collaboratively and authentically.
During my 17-year career with Altria, I took seemingly disparate positions and wove them into a strong leadership journey building businesses, organizations and brands. I've led the development of launch of new brands/new products, designed brand management leadership experiences and events, managed established brands, led website design efforts, launched the company's first Intranet, designed databases, developed communications strategies and overseen a billion-dollar sales organization, working with a number of large multi-million dollar customer accounts.
At my startup, the team is virtual and part-time, so my responsibilities run the gamut. In a typical day, I might work on an investor presentation, host a UX conference call with our site designers, curate content and write posts for our social media audiences, approve outbound email copy, and wrap it up by working to engage storytellers and drive content on our platform. I'm as likely to be poring through Google Analytics reports as I am applying research findings to refine our value proposition.
I am an experienced writer, accomplished in all forms of business writing and experienced in writing thought leadership articles and stories for my own blog and on other platforms.
This unique blend of expertise and experiences enable me to help you solve your strategy, marketing, business development and content creation problems, and reach your growth goals.