Having broad knowledge, skills and competencies in the fields of marketing, finance, operations, and business management, I have been able to accomplish various tasks including business planning, strategy formulation, market research, financial planning and analysis, etc. Excelling in both academic and extra curricular activities, I graduated cum laude from the University of the Philippines, the premiere state university in the Philippines.
Currently, I am the Manager at the Strategic Management and Corporate Planning Department of St. Luke's Medical Center, the leading healthcare provider in the country. I previously worked as a Corporate Finance Analyst for the international brand, KFC (Kentucky Fried Chicken) where I do extensive financial planning and analysis for the company.
Enumerated below are some of my major accomplishments:
• Strategic Management Consultation Services for UP University Food Service
Conducted a thorough organizational audit that aimed to identify opportunities, analyze key internal and external factors, and ultimately present feasible recommendations to the management of the University Food Service
• Qualitative Market Research for Happy Baby Philippines, Inc.
Conducted a qualitative market research that aimed to gain insights from the brand’s target market, and propose recommendations for Happy Baby Philippines, Inc.
• Integrated Marketing Communications Plan for Beach Hut Sunblock
Created and presented a comprehensive IMC plan for the potential expansion of the local brand, Beach Hut Sunblock, into the international market
• Equity Research Report for Megaworld Corporation
Developed and presented an equity research report for MEG by determining the intrinsic value of the company and its stocks using various valuation methods and preliminary research and analysis
• Investment Policy Statement for a College Student Client
Developed a policy statement to create and maintain an appropriate investment portfolio that is tailored to the return objectives and risk tolerance of the client
• Feasibility Study on Jelly Delicious Creations, Inc.
Developed a comprehensive business plan for a new business venture by conducting a feasibility study that involved industry, organizational, operational, and financial analyses, as well as technical and consumer market research
• Integrated Marketing Communications Plan for McDelivery
Created and presented a comprehensive Integrated Marketing Communications plan, to the Marketing Manager of McDonalds in the Philippines, for the improvement of the marketing mix and strategies of McDelivery
• Integrated Marketing Communications Plan for PLDT MyDSL
Created and presented a comprehensive Integrated Marketing Communications plan for PLDT myDSL, primarily focusing on its promotional efforts and strategies
• Operations Review for Betis’ Best Meat Products, Inc.
Conducted an operations audit of the company that aimed to assess its efficiency in the production of its meat products
• Human Resources Review for Real Life Foundation, Inc.
Conducted an internal audit of Real Life Foundation, Inc. that aimed to identify organizational issues and propose recommendations specifically for its human resource development
• UP College of Business Administration – Civil Welfare Training Service Program
External Affairs Head – Communicated with various private contractors, hardware and construction companies to secure sponsorship for the repair and renovation of the pay rooms at the UP Philippine General Hospital
• TB-DOTS Patients Records System
Created a computer-based database system for recording patients’ data that also generates organized information, summary and reports especially designed for the benefit of the Tuberculosis Directly Observed Treatment Short Course (TB DOTS) clinic