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Post your search engine marketing project on Upwork, the world’s largest online workplace, and hire experienced SEM consultants and online marketers. These talented freelancers have professional experience with pay per click advertising and can manage your CPM and PPC campaigns, configure your AdWords account, and provide you with detailed web analytics reports on your PPC ads, including your return on investment and conversions. They also have in-depth knowledge of search engine optimization (SEO) techniques and concepts, and can help you with your website on-page and off-page optimization, from URL structure and content optimization to sitemap creation and link building.

Search engine marketing or SEM is the process of gaining and increasing website traffic. It includes not only SEO but also CPM (cost per impression) and PPC (pay per click or cost per click) advertising, to increase visibility through both organic results and paid search results respectively. On Upwork, companies hire experienced SEM consultants and SEO experts to manage their SEO and PPC campaigns and provide them with professional search engine optimization and Internet marketing services.

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Search engine marketing (SEM) Job Cost Overview

Typical total cost of Upwork Search engine marketing (SEM) projects based on completed and fixed-price jobs.

Upwork Search engine marketing (SEM) Jobs Completed Quarterly

On average, 230 Search engine marketing (SEM) projects are completed every quarter on Upwork.


Time to Complete Upwork Search engine marketing (SEM) Jobs

Time needed to complete a Search engine marketing (SEM) project on Upwork.

Average Search engine marketing (SEM) Freelancer Feedback Score

Search engine marketing (SEM) Upwork freelancers typically receive a client rating of 4.59.

Last updated: October 1, 2015
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Pierre G.

Pierre G.

Certified Adwords - Amazon PPC

France - Tests: 5

Which one is more important to you: A well-managed Adwords campaign – or a predictable, reliable, sustainable sales stream? Yes, I assure you there is a big difference. There are many methods to improve an Adwords account, some will reduce your cost per click, others will give you a better position in the search listings, improve your quality score, or increase your traffic volume. Still others will change your business by creating a new client stream, and to be sure, some are more expensive than others. If all you want is a cheap overall adwords campaign setup, which you can get with any one-step process, then I’m sure there are many contractors here that can give you estimates. But if you want to protect your investment in both your business and your Adwords budget, and if you are concerned with the automation and profitability of your business, then you are invited to contact me. I focus on building a complete sales funnel for your business, one that you can count on to generate new clients for you, reliably and sustainably, day and night, on autopilot. You see, it’s easy to lose oneself in all of Adwords’ magic features: You can discover what your market share is, you can get a detailed list of your competitors and know whose ads are showing above you for which percentage of the time! However, if you really want to build a sales system that can become one of the most valuable parts of your business, you have to work on the WHOLE sales process. NOT just the part that brings in the visitors! And this is why, every project I work on begins with a 23-point audit of your website. Before spending hard-earned money to send visitors to our page, why not make sure it’s as good as possible? And once it is, what systems do you have in place to retain customer loyalty? Overview of the sales process: Impressions Clicks Landing Page Follow Up Sale Retention Make sure you are working on all of these steps, and not just the first two, which are, the Adwords Campaign. The n°1 Mistake Advertisers Make: If you have ever paid to send traffic to your website, you have of course noticed that most of the visitors don’t buy the first time they show up, do they? That’s common, and perfectly normal. A lot of them will actually think: Oh, that’s an interesting website, I’ll come back later…and…what happens next? They forget about your website. Therefore, If you don’t have any way to contact these visitors, to make them come back… they’re gone! And you’ve just thrown your advertising money in the garbage. This is what most websites lack: A way to capture contact information, with a compelling enough reason to make them want to leave their personal details! So if you want to invest in your business, and build a complete sales funnel, you’re invited to send me a message. And if you decide to give me the go-ahead, you’re further protected with my… 100% No-risk Guarantee I want you to be super pleased – in fact, absolutely delighted – with every project I manage for you. So every job comes with my iron-clad, risk free guarantee. What does this mean? Simply this: If you aren’t pleased, you pay nothing. Not one Penny. Many companies don’t guarantee their work – but I feel nothing is more important than your complete satisfaction. I stand behind every job 100%. Why I'm different: - Certified Google Adwords Specialist + Level 2 certification - Author of the book “Dominate your market online” available on Amazon (in French) - Speaker at Chamber of Commerce events in Paris, France - Interviewed by one of France’s Top 3 economic magazines, recording available online - I built my own call tracking platform, allowing to track the origin and the quantity of phone calls generated, depending on the traffic source. - Anti-click fraud software: Wondering why these clicks don’t convert? A large percentage could be fraudulent. I fight to get your money back by sending Google evidence! Some of my clients got up to 50% of their budget reimbursed! - Amazon PPC: I worked with a variety of brands and helped some of them grow as much as from $0 to $31,000 in 3 months, using Amazon PPC (results not typical). Customer testimonials: “Thanks to your work, this month I’ve reached 40 new clients, whereas I usually get around 20 a month! Thanks a lot!” -F. Cambessedes, Physiobell’ "Just wanted to send you this email to thank you, it’s now working and efficient. I have regular phone calls from people who have found me online. Thanks for your patience and talk to you soon." - B.M. “Thanks to your campaigns, we’re getting sales. It’s our only source of sales on the e-commerce website!” –Mrs Lesage “Just got our first client thanks to your work, it’s Yannick Noah! (famous French tennis player) I’m getting so many phone calls I sometimes can’t take all of them!” – Youness

93% Job Success
$43.00 /hr
904 hours

Sanjid Rahman

Sanjid Rahman

SEM | SEO | Link Building | Social Media Marketing | eBay

Bangladesh - Tests: 1

My intention is to become best service provider in Upwork. I want to make good relation and contact with every single person I am working with and also to satisfy them by quality service and communication in time with whom I am working with and with whom I am going to work with.

$10.00 /hr
17 hours

Jason A.

Jason A.

Online Marketing Expert inc. LeadPages, Conversion, Copywriting, Divi

United States - Tests: 3 - Portfolio: 13

Hi, I am Jason and I live in sunny Florida with my wife and our 3 year old son. I enjoy helping entrepreneurs and businesses tell their story and I am driven and fulfilled by helping them reach their business and life goals. I accomplish this by crafting visually impressive WordPress websites (including copy and assets), as well as graphics/print materials (ie. marketing campaigns and company general info/identity) . Over the past year I have worked with several businesses to develop a cohesive brand and message that clearly speaks to their ideal client avatar via their website and collaterals. I have a vast knowledge and experience of online marketing and the tools to accomplish it. I prefer to work on Fixed Rate Projects with a clearly defined scope. Occasionally some projects are best suited for hourly tracking and I would consider these upon review. I love the quote by Benjamin Franklin, "If you want something done, ask a busy person." I think what Franklin was trying to communicate is "If you want something done, ask a focused person". I manage my time well and barring unforeseen extenuating circumstances, projects that I manage and work on, come in on-time and on-budget. My proactive communication style and experience with technology and communication tools work to accelerate my production for your benefit. I look forward to hearing from you on how I can assist on your next project that will take your business to the next level.

100% Job Success
$31.11 /hr
92 hours

Daryl Mander

Daryl Mander

Adwords PPC/SEM - Google Partner - Fully Certified - 9yrs+ Experience

United Kingdom - Tests: 5 - Portfolio: 1

I specialise in Adwords PPC and Facebook Advertising for Lead Generation campaigns. My service comes with a 100% money back guarantee, if I don't get you results, you don't pay. I have worked extensively with companies spending $5K - $100K per month on advertising who want to attract more leads, enquiries or opt ins. Some previous clients include 20th Century Fox, Panasonic, AOL and The Royal Mint UK. For more information, check out my company website or my personal consulting website I provide consultation, set up and full account management services on a monthly retainer.

$40.00 /hr
83 hours

Kyle R.

Kyle R.

Infusionsoft Expert & Certified Partner

Canada - Tests: 3 - Portfolio: 4

I am certified partner with Infusionsoft with over 5 years of Infusionsoft and internet marketing experience. I have built integrations with LeadPages, OptimizePress, GoToWebinar and Clickfunnels; membership websites with CustomerHub, iMember360. I manage integrations and installations, and troubleshoot Wordpress websites. Book A Free 30 Min Strategy Session Now ------> I have a very keen understanding of your outsourcing needs. My objective is to complement your needs and goals with the quality of my work, therefore contributing to your company's success. Each week l do weekly sprints to update you on the work completed. These sprints allow you to add your comments and any changes that need to be made. Infusionsoft Certified Consultant:

$70.00 /hr
165 hours

Surinder O.

Surinder O.

Online Reputation Management Expert | SEO Expert | Local SEO

India - Tests: 9 - Portfolio: 11

I am an expert in Online Reputation Management and SEO (Search Engine Optimization). I have 5 years of experience as freelancer and work well independently or with a team. I am highly skilled and have a long track history of success in these projects in particular: SEO, Local SEO, and Online Reputation Management. However, my skills are not limited to these areas. I accept smaller projects but I also can draw on my team of experienced internet marketing experts for larger projects or tight deadlines. I am available for both short term and long term projects. Since 2008, we have been serving various industries including but not limited to restaurants, beauty salons, day & med spas, doctors, chiropractors, and other professionals. Our focus is helping operators tap into customer/patient evangelism and turn review site listings into powerful testimonials to capture more first-time clients. There are many reputation management firms and professionals in the marketplace today, but our proprietary process ensures that you end up with fresh, authentic reviews written by actual patients/clients. We do not write fake reviews, spin content, or rely on other blackhat methods to push stars up on your listings. We offer our proprietary system to the following countries, with heavy focus on the sites listed here: For US we cover: Google+, Yelp, Insiderpages, Citysearch, Judysbook, Kudzu, Superpages, Dex Knows, Foursquare,, Manta, Merchant Circle, Trip Advisor and more. For UK: Free Index UK, Google UK, Scoot UK, Manta UK, Thomson Local UK, Trip Advisor UK, We Love Local UK and more. For Canada: Google CA, Trip Advisor CA, Urban Spoon CA, WebLocal CA, CDN Pages CA, Goldbook CA, Manta CA, N49 CA, Yellowpages CA and more. For Australia: Google AU, Manta AU, Start Local AU, Trip Advisor AU, True Local AU, Urban Spoon AU, Word Of Mouth Online AU, Yellowpages AU and more. Other services include: SEO, Writing and Profile creation on the authority sites to move negative reviews further down through a proactive process of gathering positive, legitimate reviews from actual customers, clients, and patients. Contact me now to get started!!

$12.00 /hr
3,120 hours

Faisal Mushtaq

Faisal Mushtaq

Technologist & Business Expert

Pakistan - Tests: 11 - Portfolio: 1

Over eighth years of experience in IT Operations, Network Administration and IT Technical Support along with my services for HR, Billing and Operations Departments for department restructuring. During the years, I've developed my skills in professional letter writing along with in my area of specialization i.e, Network Administration. I look forward to do more to explore and prove my multi-dimensional abilities.

$13.00 /hr
3 hours

Gregg V.

Gregg V.

Expert C#/.NET Developer Newly Returned To Upwork. First Hire Discount

United States - Tests: 21 - Portfolio: 8

If you don't have IT or software project experience, please don't contact me (unless you're a trusting adventure-seeker :) Bring Your Own Designer! IT Industry Knowledge Includes: - Best-practice Design & Implementation - B2B & B2C e-commerce - Systems Automation - BPR/Workflows- SaaS/Web 2.0 - Cobranding Vertical Industry Knowledge Includes: - Real Estate, Construction and Manufacturing management systems - Insurance (workflow) - Digital Media (distribution and conversion automation) - Healthcare (data collection & management) Some Background Information: - I have designed, implemented, and administered a wide variety of m$ft infrastructures, operating systems, servers, and applications for over 10 years. - I manage Apache, NFS, Samba, Asterisk, Bind, and other services on Red Hat-esque (CentOS, Fedora) servers. - I have been working with .Net since it was in beta. Before getting into C#, I used VB.Net for several years. - I've been writing enterprise-scale business and data layer code for over 4 years. - I've been managing and programming Microsoft SQL Server since version 6.5 (and am up to date on 200X), and Microsoft Access for many years. - I've worked with MySQL/SQLite and PHP (4+) as a hobbyist for several years. I can perform most any task required to update an existing site, but am probably not suited for a new development project in PHP.- Prior to .Net I programmed in traditional asp using VB Script, COM & DTC. - I manage my own dedicated windows 2k3/8 servers with multiple running applications and servers. - I have experience with a wide variety of third-party components and controls., and can assist in integration, middleware, queuing services, etc. - I'm not a graphic designer, and prefer to leave site layouts and graphics to someone more suited to that type of work. I am ok with creating basic layouts (and working within the popular graphics editing programs), but for a polished look, I'll either work with your designer or contract to another party on your behalf to acheive the look that you're after. Getting What You Pay For: Sure, you can find loads of developers here and on other similar service sites at a fraction of my rates. Why would you pay me? - I will stand behind my work. If you're unhappy, we'll fix it. - I will not charge for time spent figuring out how to solve general technical problems. If I don't already know how to implement a relevant solution, I will spend MY time researching and figuring it out. We're supposed to be professionals, and if we don't understand what the problem is, we shouldn't be charging you. Besides: each time I solve a unique problem, it makes me more effective; for you, me, and my next happy client! NOTE: Most of my work is done for companies' internal intranet, operations and LOB applications. I've added a few items to the portfolio, but please ask me about the other work which I can't showcase. While I'm often bound by NDA/Confidentiality agreements, I can explain more about my background in a general way than is illustrated publicly.

$75.00 /hr
1,668 hours

Tanya Thomas

Tanya Thomas

SEO, Certified Google Partner Adwords

United States - Tests: 9 - Portfolio: 18

Extensive 12 year history in Search Engine Optimization, working in a variety of roles from project manager to actual provider of SEO services. Work history is situated in both on-page Optimization Strategies and additional off-page social and search tasks using keywords & key selling statements. Author and co-author of several eBooks on the subject of Search Engine Optimization and Managing SEO Projects. Also, Author of several "How To" Manage AdWords courses at beginner & intermediate levels.Actively manage between 40K and 65K AdWords via Search Network advertising each month using CPC, CPA and target CPA bidding strategies. Certified Google Partner for AdWords for both Search and Display Networks, . Have worked as an SEM for 6 years. View this profile at: Also have attained Certification in Google Principles of Analytics and Google Fusion Tables. The latter is an MOOC offered by Google that uses an experimental app, Fusion Tables, and centers around statistical analysis and big data management 'Best Practices'. SEO & Social Media Content Marketing Strategist for past 11 years. Recently, have taken an interest in "Native Advertising" as a content marketing technique. Special note to prospective AdWords clients: In most projects I can have your campaigns up and running within 7 days. I offer a flat pricing for AdWords setups and stay on board with new campaigns for a 30 day period spending the remaining portion of the month optimizing and managing to improve ROAS and ROI. Depending on budget, time spent in keyword research and competitor analysis most AdWords Campaign Setups range between $550 - $750 USD for monthly service. Reach me via private message here or at 808.202.4167.

100% Job Success
$27.76 /hr
1,836 hours