Digital/ Retail/ E-commerce Strategist
Digital, retail and e-commerce specialist, with over 15 yrs Senior Leadership experience as a Principal Consultant for leading retail brands, multinationals and e-commerce platforms. Particular expertise in MENA/EU/US markets, with focus on digital transformation, marketing and communications, as well as strategic planning and market foresight.
My expertise helps businesses and startups in the following areas:
- Digital transformation
- Marketing and branding strategies
- Competitive analysis and brand positioning
- Business modelling and planning
- Market research and feasibility studies
- E-commerce strategy
- Social media strategies
- Retail, e-commerce and digital markets research
I detain in-depth practical expertise in retail, FMCG, high-end luxury and online retail.
Past experience includes:
- Marketing, branding and e-commerce strategy for data science startup
- Business planning, modelling and implementation of mega-malls project (MENA)
- E-commerce, marketing and market penetration strategy for global lingerie brand
- Digital transformation strategy & implementation for leading retailer in Saudi Arabia
- GCC Market research on E-commerce, digital and gateway payment trends
As a highly knowledgeable consultant and expert in my field, I can add true value to client activities and objectives, as well as provide advice and mentoring to younger businesses and startups. As I also specialize in emerging markets, this is an area I can truly assist with.