Donna DeCunzo-Taddeo, R.D., L.D., CGEI
Business Consultant, Registered Dietitian, Pioneer in online nutrition
Having launched three successful companies and consulting for over a dozen companies, I am adept in laser sharp focus, to achieve immediate success in critical stages of the business. Providing synergy, and acting as your right hand, it is my pleasure to offer guidance and vision to propel your company to the growth phase. Not afraid to roll up my sleeves and dive right in. Areas of expertise include: All aspects of start-up, product development, strategic planning, branding. Excel in businesses related to nutrition, fitness, health and wellness, both online and Brick and mortar.
Donna is a Registered Dietitian and is licensed by the state of Florida's Board of Medicine. Recently has earned her Certification in Group Exercise Training from the American College of Sports Medicine to pursue a hobby of teaching Aerial Fitness. In her former private practice in Coral Springs, Florida, she researched and developed an extensive weight management program which became the foundation of the eDiets.com program, developed in 1996 through 2002 and she was deemed a trailblazer in both dietetics and in the category of online products and services, which at the time was in its infancy.
From 1996 to 2001 Donna M. DeCunzo-Taddeo was responsible for creating and administering the weight loss programs and nutrition and wellness components of eDiets.com’s products and services, and completely oversaw the development and ongoing refinement of all personalized diet and meal plans. Ms. DeCunzo-Taddeo also contributed to the eDiets.com newsletter, eDiets News, which had over 8.5 million subscribers upon her departure.
Ms. DeCunzo-Taddeo’s successes include breaking new ground by developing gender-specific diet programs for eDiets.com: “eDiets for Women,” and “eDiets for Men.” These programs address the unique caloric and metabolic needs of men and women, in addition to the different motivating factors and challenges for health and weight loss. Her creativity and expertise allowed her to contribute to related marketing programs, public relations and advertising campaigns. Ms. DeCunzo-Taddeo has maintained high visibility with the press, and has been quoted and interviewed by large media outlets including CNN, NBC, The NY Times, Cosmopolitan, Women’s World, and Women’s Day.
During her time with eDiets.com, it became the largest subscription-based online diet, fitness and counseling center available, where consumers can register for a private, personalized weight-loss or “healthy living” program accessible 24/7 from their computer.
Since 2002, Donna M. DeCunzo-Taddeo has been consulting for individuals and corporations, and has been researching and developing new and innovative approaches to weight loss, healthy eating and wellness. These projects include: Fast Food Diet, the Boot Camp Diet Program and Design-A-Diet. She is former Nutrition Editor for CO-ED magazine, providing a feature article and three department articles each issue and has authored the “Weight Loss and Weight Management” chapter written for the Florida Dietetic Association’s Diet 2005 Manual. Her published articles include monthly nutrition columns for Diet.com, Senior Life and Boomer Times, Fitness Link and Bella Online and Happy Times Monthly, as well as periodic nutrition-related articles for The National Lymphoma Foundation. She is the former editor and contributor of the eDiets.com newsletter (www.eDiets.com/news). As the founder of the Tri-City Dietitians in Private Practice, Internet Dietitians Practice Group and the former Coordinator for Dietitians in Business and Communications, she assists in expanding the role of dietitians in internet, corporate and other non-traditional settings.
Previous appointments include: the Media Committee and Education Committee for The Partnership For Healthy Weight Management, an F.T.C. partnership that encourages providers of weight management programs to provide consumers with fair and truthful information. She is also member of The American Dietetic Association (ADA), The American College of Sports Medicine, National Council Against Health Fraud, The Society for Nutrition Education, The International Food Information Council Foundation, as well as several practice groups.
As President and CEO for Voodoo Tiki Tequila Corp. , she has built the startup and has lead it successfully into its growth phase. Having successfully achieved distribution in 11 states and 6 Countries. Mastering skills in product development, marketing and PR, sales, business development, management, negotiations and internet strategies she is anxious to utilize these skills along with her expertise in Online Health, Wellness, Nutrition and Fitness, she wants join your team!