Brand Consultant / Copywriter
Having worked in sectors such as client services, business development, retail identity, branding and design management, I have developed an astute awareness of the design disciplines, research methods, strategy and operations needed in order to enable design innovation for the business, design coherency for the brand and finally, design relevance for the user.
Through a methodology of observation, collaboration, concurrent business & user analysis and concept development, my role as a Branding Consultant is to bring together and coordinate cross-functional teams of designers and brand owners/managers in an integrative creative process that will successfully bring products, services and experiences to market.
My work and collaborations have been awarded in numerous national & international design competitions and featured in exhibitions such as Grafist 13 (International Istanbul Graphic Design Week), Design Walk and Green Design Festival, in magazines & newspapers such as +design, House&Garden, Casa Viva, Ta Nea, Kathimerini, Athens Voice, Novum (DE), Eye (GB), Etapes (FR), Wallpaper (GB) and in book publications by Taschen, Victionary, Gestalten, Chois Gallery and more.
Expertise & Services
Market & Brand Analysis Reports which includes analysing the existing Brand; assessing consumer perceptions, competition and current market trends; identifying new markets; advising on market growth and new business opportunities
Brand Strategy which includes advising on the overall future image of the Brand that can affect logo and package design, interiors, pricing, placement, customer services
Design Management which includes; coordinating with product, sales or marketing teams to create the right product presence, design, or logo, preparing design briefs; monitoring design development; advising on financial and functional implications of design; developing and monitoring the design program; progress reporting
Naming, Website and Social Media Profile text writing based on each clients communication needs.