Search Engine Marketing Experts

Get Your Search Engine Marketing Project Started Today!

Post your search engine marketing project on Upwork, the world’s largest online workplace, and hire experienced SEM consultants and online marketers. These talented freelancers have professional experience with pay per click advertising and can manage your CPM and PPC campaigns, configure your AdWords account, and provide you with detailed web analytics reports on your PPC ads, including your return on investment and conversions. They also have in-depth knowledge of search engine optimization (SEO) techniques and concepts, and can help you with your website on-page and off-page optimization, from URL structure and content optimization to sitemap creation and link building.

Search engine marketing or SEM is the process of gaining and increasing website traffic. It includes not only SEO but also CPM (cost per impression) and PPC (pay per click or cost per click) advertising, to increase visibility through both organic results and paid search results respectively. On Upwork, companies hire experienced SEM consultants and SEO experts to manage their SEO and PPC campaigns and provide them with professional search engine optimization and Internet marketing services.

Browse Search engine marketing (SEM) job posts for project examples or post your job on Upwork for free!

Search engine marketing (SEM) Job Cost Overview

Typical total cost of Upwork Search engine marketing (SEM) projects based on completed and fixed-price jobs.

Upwork Search engine marketing (SEM) Jobs Completed Quarterly

On average, 268 Search engine marketing (SEM) projects are completed every quarter on Upwork.

268

Time to Complete Upwork Search engine marketing (SEM) Jobs

Time needed to complete a Search engine marketing (SEM) project on Upwork.

Average Search engine marketing (SEM) Freelancer Feedback Score

Search engine marketing (SEM) Upwork freelancers typically receive a client rating of 4.58.

4.58
Last updated: July 1, 2015
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  1. Ben D.

    Ben D.

    *Top Rated* Australian Marketer: eCommerce, SEO/SEM & Social Media

    Australia - Last active: 5 days ago - Tests: 2 - Portfolio: 4

    *Top Rated* Status. Honored as a Top 5% oDesk Freelancer on August 5th, 2013 by oDesk CEO Gary Swart! Awarded by Facebook's Small Business Team as "one of the best" amongst their 1 million+ advertisers (see below). New Ecommerce Course and FREE Email Series! The No-Nonsense, Easy to Follow Ecommerce Blueprint for getting SERIOUS results from your online store: http://bit.ly/ParetoEcommerce I am an Australian currently living in Sydney, and from here I provide Internet Marketing services & consulting to multiple domestic and international businesses; helping them get more new customers & make more sales online. I help achieve this through developing an effective online marketing strategy incorporating eCommerce, White Hat Search Engine Optimisation (SEO), Google AdWords Campaigns (SEM), and Social Media Marketing (SMM). I have been working in the I.T. Industry for over 8 years, having completed a Bachelor Degree of Computing in Information Technology at the University of Technology Sydney in 2006. I majored in Internet Business Technology. I now work solely online as a fully self-employed Internet Marketer since 2010. Testimonials & Results April 2015: Earned exclusive 'Top Rated' status on oDesk. November 2014: oDesk reached out to me to be interviewed by Business Spectator on their behalf for the article 'Why freelancing is the new ‘job for life’' (link: http://bendavidson.com.au/business-spectator/ ) August 2013: Awarded Top 5% of oDesk Freelancers (link: http://bendavidson.com.au/odesk/ ) November 2013: Awarded by Facebook as "one of the best" amongst their 1 million advertisers (link: http://bendavidson.com.au/facebook/ ) "Ben is always efficient and great to work with. He provided a detailed report that has already begun to increase sales and I continue to work with him on an ongoing basis." -Doron Ostrin, Chef Works Australia (www.chefworks.com.au & aprons.com.au) "Ben has become a very important member of our team, and has helped grow our business to where it is today. He is very knowledgeable and has helped with everything from social media, SEO and advertising, to helping with back end website design, and even helping us implement online and cloud internal practices ... All in all, Ben is awesome." -George Angel, Canalside Interiors (www.canalside.com.au) "With Ben's help we increased conversions on our site by 12% within a month! ...he literally paid for his services in less than 3 weeks." -Gabe Lee, owner of Maven Labs (www.mavenlabs.com) More generally my areas of expertise are: ✓ Internet Marketing ✓ Project Management ✓ eCommerce: Shopify, BigCommerce, Magento, WooCommerce ✓ WordPress Websites/CMS/Blogs ✓ Email Marketing: MailChimp, AWeber, iContact ✓ Conversion Rate Optimisation (CRO): Landing Pages, Unbounce, Copywriting ✓ Search Engine Optimisation (SEO): Google, Yahoo, Bing ✓ Search Engine Marketing (SEM): PPC/AdWords ✓ Social Media Marketing (SMM): Facebook, Twitter, Google+, LinkedIn ✓ Affiliate Marketing: AdSense, Amazon, Clickbank, Commission Junction, and more ✓ Keyword Research ✓ Social Media Sites (Web 2.0): Pinterest, Tumblr, Instagram, Etsy, Flickr, Gumtree, Wikis, and more ✓ The entire suite of Google Tools (AdWords/Analytics/AdSense/Webmaster Tools/Apps for Business (gMail, Calendar, Docs, etc)) I am very passionate about my work, and enjoy each new project. I have a keen eye for detail, and take pride in delivering quality work, and quality results. I pride myself on giving open and honest advice, and helping businesses master their online marketing efforts. Get in contact with me today to see how I can help grow your online business! Ben

    $98.00 /hr
    1,488 hours
    4.81
  2. Adrian N.

    Adrian N.

    Marketing and Business Development Expert

    Germany - Last active: 04/20/2012 - Tests: 4 - Portfolio: 1

    Visionary, entrepreneurial business strategist with 15+ years of verifiable success steering growth and expansion in the Telecom and IT industry. Brings extensive understanding of critical success factors in strategic marketing, brand creation and management and customer service excellence. Creative, achievement driven marketing specialist with significant online marketing skills. Resourceful, problem solving expertise and business development vision.

    $50.00 /hr
    10 hours
    5.00
  3. Margaret L Hartmann

    Margaret L Hartmann

    Copywriter and Online Marketing Specialist

    United States - Last active: 3 days ago - Tests: 10 - Portfolio: 12

    Too often, online marketers get caught up in chasing the next fad. But doing more business online is, at the heart of it, very similar to doing more business offline. Relationships are what's important, and hacks and tricks only go so far. I'm not your ordinary freelancer. I sometimes describe myself as "a writer who's not afraid of numbers." My drive to understand the written word and the world of business has given me an unusual collection of experiences and skills: -I'm an experienced copywriter who has created sales letters and other marketing materials for businesses several industries. -I'm a Google Partner, with certification in AdWords, Bing, and Google Analytics. I've successfully managed PPC programs with monthly spend ranging from under $1,000 to close to $45,000. I've also designed and run website split testing programs for clients. ***Please note that my rate for PPC is $50/hour.**** -In the past, I worked in publishing as a writer and editor for about 10 years, giving me a solid grounding in proper editorial procedures and standards, what materials sell, and the financial considerations involved in publishing a book. I've found that a lot of the business skills I've learned in this world are highly transferable to other industries. -I've been managing my own web-based businesses on the side since 2003. To any project, I bring a drive for thoroughness, patience, good judgment, and a deep investment in seeing my clients meet and exceed their goals. Your success is my success. I constantly test and look for data to support decisions. For my clients' ultimate benefit, I constantly seek out new learning opportunities (conferences, webinars, workshops, etc...). Finally, I'm highly dependable: I'm very selective about the commitments I make to insure that when I do take on a project I not only meet my responsibilities but hopefully knock it out of the park. I'm most interested in projects that allow me to work with a website's marketing needs in a holistic manner. Rather than push the particular solutions I can personally offer, such as AdWords or a content marketing campaign, I much prefer to analyze the needs of that particular business and come up with a plan that will address what's most needed, in the most effective way. If I don't think that a certain marketing technique will work well for you, I'll tell you so. I also work best with clients who understand that good results take time. I audit the work of others frequently, and have seen the consequences of going for the quick win without attention to long-term profitability. Sample Results (see also portfolio section below): -Created an extensive remarketing program with the highest ROI in an individual campaign at over 800%. For this client I have also been successful at cutting spend (in the case of one campaign as much as 88%) while maintaining sales. -Another client brought me on board to see if a display campaign set up by a previous consultant could be optimized further. When auditing the campaign I identified changes to the targeting that led to a 600% increase in leads. -I improved the click-through-rate (CTR) of an assisted living facility by 1700%, while halving the cost per click and raising the average position. -Through testing, I achieved ad-level CTRs as high as 12.28% (average 2.56%) for a WordPress developer. These results are for non-branded keywords. Client Comments (see also oDesk reviews): "Just took a look inside the account. You've really turned around the conversion rate. Thanks again for the great work on this." "I really appreciate your weekly reports, and how you provide a different perspective on the account's performance and what can be improved each time." "Your audit and keyword research has been extremely helpful to us in thinking about our business." [This client, a web developer, liked my analysis so much that they've hired me to provide the same service for their own clients.] "Thanks for the detailed report. This is a great start. Today we had 3 leads come in within 1h and 30m. That is highly unusual." I'd be delighted to discuss your online marketing program and what I can do to help.

    $40.00 /hr
    884 hours
    5.00
  4. Pierre G.

    Pierre G.

    Certified Adwords - Sales Funnel Architect - Amazon PPC

    France - Last active: 12 hours ago - Tests: 5

    Which one is more important to you: A well-managed Adwords campaign – or a predictable, reliable, sustainable sales stream? Yes, I assure you there is a big difference. There are many methods to improve an Adwords account, some will reduce your cost per click, others will give you a better position in the search listings, improve your quality score, or increase your traffic volume. Still others will change your business by creating a new client stream, and to be sure, some are more expensive than others. If all you want is a cheap overall adwords campaign setup, which you can get with any one-step process, then I’m sure there are many contractors here that can give you estimates. But if you want to protect your investment in both your business and your Adwords budget, and if you are concerned with the automation and profitability of your business, then you are invited to contact me. I focus on building a complete sales funnel for your business, one that you can count on to generate new clients for you, reliably and sustainably, day and night, on autopilot. You see, it’s easy to lose oneself in all of Adwords’ magic features: You can discover what your market share is, you can get a detailed list of your competitors and know whose ads are showing above you for which percentage of the time! However, if you really want to build a sales system that can become one of the most valuable parts of your business, you have to work on the WHOLE sales process. NOT just the part that brings in the visitors! And this is why, every project I work on begins with a 23-point audit of your website. Before spending hard-earned money to send visitors to our page, why not make sure it’s as good as possible? And once it is, what systems do you have in place to retain customer loyalty? Overview of the sales process: Impressions Clicks Landing Page Follow Up Sale Retention Make sure you are working on all of these steps, and not just the first two, which are, the Adwords Campaign. The n°1 Mistake Advertisers Make: If you have ever paid to send traffic to your website, you have of course noticed that most of the visitors don’t buy the first time they show up, do they? That’s common, and perfectly normal. A lot of them will actually think: Oh, that’s an interesting website, I’ll come back later…and…what happens next? They forget about your website. Therefore, If you don’t have any way to contact these visitors, to make them come back… they’re gone! And you’ve just thrown your advertising money in the garbage. This is what most websites lack: A way to capture contact information, with a compelling enough reason to make them want to leave their personal details! So if you want to invest in your business, and build a complete sales funnel, you’re invited to send me a message. And if you decide to give me the go-ahead, you’re further protected with my… 100% No-risk Guarantee I want you to be super pleased – in fact, absolutely delighted – with every project I manage for you. So every job comes with my iron-clad, risk free guarantee. What does this mean? Simply this: If you aren’t pleased, you pay nothing. Not one Penny. Many companies don’t guarantee their work – but I feel nothing is more important than your complete satisfaction. I stand behind every job 100%. Why I'm different: - Certified Google Adwords Specialist + Level 2 certification - Author of the book “Dominate your market online” available on Amazon (in French) - Speaker at Chamber of Commerce events in Paris, France - Interviewed by one of France’s Top 3 economic magazines, recording available online - I built my own call tracking platform, allowing to track the origin and the quantity of phone calls generated, depending on the traffic source. - Anti-click fraud software: Wondering why these clicks don’t convert? A large percentage could be fraudulent. I fight to get your money back by sending Google evidence! Some of my clients got up to 50% of their budget reimbursed! - Amazon PPC: I worked with a variety of brands and helped some of them grow as much as from $0 to $31,000 in 3 months, using Amazon PPC (results not typical). Customer testimonials: “Thanks to your work, this month I’ve reached 40 new clients, whereas I usually get around 20 a month! Thanks a lot!” -F. Cambessedes, Physiobell’ "Just wanted to send you this email to thank you, it’s now working and efficient. I have regular phone calls from people who have found me online. Thanks for your patience and talk to you soon." - B.M. “Thanks to your campaigns, we’re getting sales. It’s our only source of sales on the e-commerce website!” –Mrs Lesage “Just got our first client thanks to your work, it’s Yannick Noah! (famous French tennis player) I’m getting so many phone calls I sometimes can’t take all of them!” – Youness

    $43.00 /hr
    544 hours
    4.94
  5. Kyle R.

    Kyle R.

    Infusionsoft Expert & Certified Partner

    Canada - Last active: 1 month ago - Tests: 3 - Portfolio: 4

    I am certified partner with Infusionsoft with over 5 years of Infusionsoft and internet marketing experience. I have built integrations with LeadPages, OptimizePress, GoToWebinar and Clickfunnels; membership websites with CustomerHub, iMember360. I manage integrations and installations, and troubleshoot Wordpress websites. Book A Free 30 Min Strategy Session Now ------> http://www.kickstartautomation.com I have a very keen understanding of your outsourcing needs. My objective is to complement your needs and goals with the quality of my work, therefore contributing to your company's success. Each week l do weekly sprints to update you on the work completed. These sprints allow you to add your comments and any changes that need to be made. Infusionsoft Certified Consultant: http://marketplace.infusionsoft.com/consultant/kickstart-automation

    $70.00 /hr
    165 hours
    5.00
  6. Surinder O.

    Surinder O.

    Online Reputation Management Expert | SEO Expert | Local SEO

    India - Last active: 20 days ago - Tests: 9 - Portfolio: 11

    I am an expert in Online Reputation Management and SEO (Search Engine Optimization). I have 5 years of experience as freelancer and work well independently or with a team. I am highly skilled and have a long track history of success in these projects in particular: SEO, Local SEO, and Online Reputation Management. However, my skills are not limited to these areas. I accept smaller projects but I also can draw on my team of experienced internet marketing experts for larger projects or tight deadlines. I am available for both short term and long term projects. Since 2008, we have been serving various industries including but not limited to restaurants, beauty salons, day & med spas, doctors, chiropractors, and other professionals. Our focus is helping operators tap into customer/patient evangelism and turn review site listings into powerful testimonials to capture more first-time clients. There are many reputation management firms and professionals in the marketplace today, but our proprietary process ensures that you end up with fresh, authentic reviews written by actual patients/clients. We do not write fake reviews, spin content, or rely on other blackhat methods to push stars up on your listings. We offer our proprietary system to the following countries, with heavy focus on the sites listed here: For US we cover: Google+, Yelp, Insiderpages, Citysearch, Judysbook, Kudzu, Superpages, Dex Knows, Foursquare, Local.com, Manta, Merchant Circle, Trip Advisor and more. For UK: Free Index UK, Google UK, Scoot UK, Manta UK, Thomson Local UK, Trip Advisor UK, We Love Local UK and more. For Canada: Google CA, Trip Advisor CA, Urban Spoon CA, WebLocal CA, CDN Pages CA, Goldbook CA, Manta CA, N49 CA, Yellowpages CA and more. For Australia: Google AU, Manta AU, Start Local AU, Trip Advisor AU, True Local AU, Urban Spoon AU, Word Of Mouth Online AU, Yellowpages AU and more. Other services include: SEO, Writing and Profile creation on the authority sites to move negative reviews further down through a proactive process of gathering positive, legitimate reviews from actual customers, clients, and patients. Contact me now to get started!!

    $12.00 /hr
    3,120 hours
    4.97
  7. Gregg V.

    Gregg V.

    Expert C#/.NET Developer Newly Returned To Upwork. First Hire Discount

    United States - Last active: 8 days ago - Tests: 21 - Portfolio: 8

    If you don't have IT or software project experience, please don't contact me (unless you're a trusting adventure-seeker :) Bring Your Own Designer! IT Industry Knowledge Includes: - Best-practice Design & Implementation - B2B & B2C e-commerce - Systems Automation - BPR/Workflows- SaaS/Web 2.0 - Cobranding Vertical Industry Knowledge Includes: - Real Estate, Construction and Manufacturing management systems - Insurance (workflow) - Digital Media (distribution and conversion automation) - Healthcare (data collection & management) Some Background Information: - I have designed, implemented, and administered a wide variety of m$ft infrastructures, operating systems, servers, and applications for over 10 years. - I manage Apache, NFS, Samba, Asterisk, Bind, and other services on Red Hat-esque (CentOS, Fedora) servers. - I have been working with .Net since it was in beta. Before getting into C#, I used VB.Net for several years. - I've been writing enterprise-scale business and data layer code for over 4 years. - I've been managing and programming Microsoft SQL Server since version 6.5 (and am up to date on 200X), and Microsoft Access for many years. - I've worked with MySQL/SQLite and PHP (4+) as a hobbyist for several years. I can perform most any task required to update an existing site, but am probably not suited for a new development project in PHP.- Prior to .Net I programmed in traditional asp using VB Script, COM & DTC. - I manage my own dedicated windows 2k3/8 servers with multiple running applications and servers. - I have experience with a wide variety of third-party components and controls., and can assist in integration, middleware, queuing services, etc. - I'm not a graphic designer, and prefer to leave site layouts and graphics to someone more suited to that type of work. I am ok with creating basic layouts (and working within the popular graphics editing programs), but for a polished look, I'll either work with your designer or contract to another party on your behalf to acheive the look that you're after. Getting What You Pay For: Sure, you can find loads of developers here and on other similar service sites at a fraction of my rates. Why would you pay me? - I will stand behind my work. If you're unhappy, we'll fix it. - I will not charge for time spent figuring out how to solve general technical problems. If I don't already know how to implement a relevant solution, I will spend MY time researching and figuring it out. We're supposed to be professionals, and if we don't understand what the problem is, we shouldn't be charging you. Besides: each time I solve a unique problem, it makes me more effective; for you, me, and my next happy client! NOTE: Most of my work is done for companies' internal intranet, operations and LOB applications. I've added a few items to the portfolio, but please ask me about the other work which I can't showcase. While I'm often bound by NDA/Confidentiality agreements, I can explain more about my background in a general way than is illustrated publicly.

    $75.00 /hr
    1,668 hours
    4.72
  8. Raluca B.

    Raluca B.

    Google Adwords and Analytics Expert,Conversion Optimization Consultant

    Germany - Last active: 2 days ago - Tests: 5 - Portfolio: 14

    I am an experienced marketing professional with over 6 years of experience in PPC, Conversion optimization and Data analysis. I proudly achieved top scores in all Google Adwords certification exams (Search, Display Advertising, Video Advertising) and I am a certified practitioner in PPC, Display Advertising, Conversion Optimization and Website Analysis. I am also among the first 10% Adwords professionals on oDesk. My goal is to improve your ROI, website traffic, conversion and customer’s satisfaction. Everything I do is data driven and I can easily spot the leakages or opportunities and quickly do improvements, grow traffic, increase conversions and lower rates. My services include: - Search Engine Marketing (through Google Adwords, Bing, Facebook and LinkedIn) - Google AdWords Account Auditing - Google Adwords Account Setting Up - Improving Quality Score, CTR and rates - Keyword Research and Competitors Analysis - Ads, Campaign and Landing Pages Optimization in 3 languages (English, French, German) - Advanced Campaign and Website Analytics using Google Analytics or Adobe Site Catalyst - Website Audit, Usability and Conversion Optimization Consultancy I have a rich experience with all types of accounts (startups, middle businesses, big businesses with high traffic, thousands of products and customers). I have an extensive experience in working with big budgets and large accounts, and because of this I know how to easily meet the goals of every business. Whether you want Traffic and Brand Awareness, Conversion and Website Optimization or Spotting the issues or opportunities of your website or campaigns, I will definitely meet your objectives in a professional manner.

    $38.00 /hr
    151 hours
    4.74
  9. Paul Rodriguez

    Paul Rodriguez

    AdWords Certified PPC, SEM, CopyWriting

    United States - Last active: 1 day ago - Tests: 5 - Portfolio: 2

    I craft psychologically compelling marketing messages. I've created and managed successful PPC campaigns on Google, Yahoo, Bing, Facebook, LinkedIn and Twitter. As an Independent Technical Consultant of 15 years, I have implemented Custom Websites, Database applications, shopping carts, SEO, Traditional Marketing campaigns, Affiliate campaigns, cross-platform Social Media strategies and various Email Marketing initiatives across a wide spectrum of markets. I am a huge believer in Fact Based Marketing . . . therefore I use real performance data to test, track, refine and eventually MULTIPLY the effectiveness of my campaigns. I am a lifelong student of marketing, technology and innovation. I read books and blogs everyday on the latest Internet Marketing Strategies. ********************* PPC Management ********************* A comprehensive Online Marketing Analysis usually takes less than 2 hours to perform, and Multiple New Campaigns can be set up with 1 hour. Regular maintenance only takes a few hours every month. PPC is an exact science and I will articulate the results. You will Know WHERE every visitor comes from, HOW they interact with your site, and WHAT exact set of words compels them to buy.

    $70.07 /hr
    480 hours
    4.76
  10. Eman Younis

    Eman Younis

    Graphic Designer, Editing, Data Entry, SMM Expert

    Pakistan - Last active: 1 month ago - Tests: 16 - Portfolio: 24

    30+ successful projects and 1100+ hours on Odesk is a proof of my quality and satisfied clients and counting. My objective is to provide quality project under the given time. Higher client satisfaction is my ultimate goal to achieve and will be providing the quality service in the future as well.

    $11.11 /hr
    1,164 hours
    4.70