12-Year Digital Marketing Pro at Your Service
Last active: 09/26/2014
I'm an entrepreneur with over a decade's worth of domain expertise in digital marketing and online video. After working at several well-known ad agencies over a ten-year period and directing digital marketing for History Channel, Kraft, Corona, & Ace Hardware, I started my own boutique digital marketing consultancy where I consulted with Hollywood movie studio clients and focused on social media strategy and activation for their films.
After successfully consulting for a brief 6 months, I co-founded a tech startup (vidbid), the live video shopping marketplace where individuals and businesses sell their products by broadcasting live video to shoppers directly from their webcam or mobile device. As co-founder, I've focused primarily on customer acquisition & retention, marketing, securing partnerships / business development, video production, and P&L.
I have 12+ years of experience as a team leader, collaborator, educator, and fierce negotiator on behalf of my clients.
Digital Marketing Strategy:
I've worked with both large Fortune-500 and small companies to develop creative and cost effective cross-channel strategies that transcend budget and ultimately drive a high ROI. (Example: one digital strategy for a new groundbreaking TV mini-series I created and activated for History Channel netted 300,000+ new viewers/acquisitions). Once we discuss your goals, I can put together a comprehensive strategy that will ultimately reach and engage your target customer.
Digital Media Planning & Activation:
Regardless of budget, I will work hard to create, negotiate, and/or activate a plan that includes any digital touchpoint within the marketing mix. I've planned and activated many multi-million dollar campaigns across a myriad of categories. ranging from entertainment and retail to beverage and CPG.
Digital Media Optimization, Reporting, & Analytics:
As an extremely avid data-driven marketer, I'll not only provide regular reporting, but can also dive deep into the analytics to extrapolate and share key insights and help optimize the campaign in real-time.
Digital Marketing Education:
I frequently and regularly educated both clients and other marketers on digital marketing, and can help with everything from a basic "101" introductory course to more advanced topics like creative messaging, behavioral targeting, content marketing, programmatic marketing, and native advertising (all topics which I have experience planning and activating). I'm also quite familiar with privacy and data collection.
Search Engine Marketing:
Whether you need help with optimizing your conversions/leads or in need of more of a flushed out detailed plan, I will help you outperform your goals. I'm completely up to speed on modern search practices, as well as Google's ever-changing algorithm in how it ranks every search query.
Social Media Marketing:
From Facebook and Twitter to LinkedIn and Pinterest, I have experience creating and activating custom strategies and conceptualizing targeted creative messaging for each platform.
I have experience marketing on both mobile web and apps across all major platforms (Apple IOS, Android, Windows), and can help target your customer with effective messaging, timing, and geolocation tactics to generate a high ROI.
I've negotiated the most efficient rates targeting premium audiences across the web and on mobile devices. I can help advise you on best creative and media practices and optimal strategies to ensure your video delivers high engagement and ROI. Whether YouTube, Hulu, ESPN, or any other place (or device) your customer consumes video, I will help ensure your message breaks through the clutter.
Client Service / Account Management / Brand Strategy:
I've simultaneously consulted and managed digital marketing for different clients with a range of different end goals: from driving tune-in and increased awareness (entertainment/cable TV networks) to in-store purchase (retail, beverage, CPG).
Digital Media Auditing & Negotiations:
I've sat on internal and external industry panels discussing the state of cost effectiveness for digital media Negotiating rates with media publishers is a skill I've come to perfect over the past 12 years, and I'm certain I can help as you're planning your marketing. Additionally, my knowledge & experience with industry rates (across display, mobile, email, video, search, & gaming) and different buying methods (CPM, CPA/CPL, CPC/PPC, Cost-per-Install) allows me to review and audit your marketing plans; recommending areas where prices are too high and in need of re-negotiations.
Content Marketing Strategy & Activation:
Today's customer expectations have changed, and for any marketer to succeed, they need to have a smart content marketing strategy in place to engage with their customers. I can help educate, strategize and/or activate your content marketing.