Direct mail/marketing guru and professional tutor
Last active: 11/19/2014
Seeking opportunities that capitalize on my 22 years of direct mail, data processing, and print production skills. I can take your data and creative elements and execute any and all phases that will lead to a successful direct mail campaign. Expert in vendor selection and consultation. I have worked with some of the largest and some of the most successful mailers in the country including Accudata, America Online, Bass Anglers, Christianity Today, Crain Communications, Disney Publishing, Fidelity Investments, Lenox Collections, National Audubon Society, Official Airline Guides, Simon and Schuster and Wal-Mart.
SUMMARY OF PROFESSIONAL EXPERIENCE:
22 years of progressive experience in list hygiene (e.g. CASS, NCOA, merge/purge) services, data management, and database development for direct mail, telemarketing and email campaigns. Well versed in data enhancement solutions and modeling techniques. Proven track record of developing relationships with clients, vendors, data processing programmers and sales staff.
Expert in consulting with clients on mailing strategies and database management. Results include improved accuracy of mail, reduced postage and overall improved utilization of client databases. Skilled in translating technical matters into understandable and compelling specifications and business solutions.
Experienced buyer of print, paper, envelopes, forms, inserts, labels, variable personalized print, lettershop services and other specialties.
Provided extensive, timely customer service to some of the largest direct marketing clients in the country, including Accudata, America Online, Bass Anglers, Christianity Today, Crain Communications, Disney Publishing, Fidelity Investments, Lenox Collections, National Audubon Society, Official Airline Guides, Simon and Schuster and Wal-Mart.
Professional competencies include: Marketing strategy, data cleansing, list hygiene, postal presort, CRM, database development, and direct marketing campaign management.
Proficient in the use of Microsoft Word, Excel, PowerPoint, Access, Lotus Notes, DOS Commands, TeleMagic and various proprietary software packages.