Last active: 12 days ago
Responsible for creating/managing/optimizing online marketing campaigns through paid search platforms using Google Adwords, Yahoo Sponsored Search and Microsoft adCenter. Prepare marketing performance reports using spreadsheets and manage reports. Analyze website traffic using analytics tools like Google analytics and Yahoo web analytics.
● Create/Optimize/Manage PPC Campaigns successfully and strategically with high ROI.
● Working on PPC Accounts/campaigns with a daily budget greater than $10,000.00 per day.
● Prepare Ad copies for High CTR and Conversion rate.
● Product analysis and keyword research.
● On Page Optimization.
● Expert in Optimizing Websites and PPC campaigns at various levels in order to get better conversion rates and low CPA.
● Create, launch, monitor and Optimize PPC Campaigns (Search, Content, Mobile).
● Keyword Research: Identify profitable keywords based on product being promoted using keywords tools.
● Ad Copy Writing: Write effective ad copy messages for better conversion rate and high click through Rates.
● Bidding Strategy: Implement Bidding strategies that yield low cost and high revenue.
● Competitor Analysis: Monitor competitor activities at regular intervals (promotions, Prices, Ad Messaging) and act accordingly.
● Web Analytics: Analyze website traffic, using Google analytics and YWA.
● Landing page analysis and Optimization: Analyze the performance of website messaging and layout and suggest variants, identify elements to be tested, experiment new elements and measure performance.
● Using Bulk Editors: Importing and Exporting campaigns from one platform to other using bulk edit tools like Google AdWords Editor and Microsoft adCenter Desktop. Create/ edit multiple campaigns/components.
● Prepare Marketing Performance Reports: Maintain historical reports and prepare performance reports to measure ROI, CPA and conversion rates.