Award-Winning Marketing & Sales Strategist
Last active: 15 days ago
Top 1% oDesk Skills Test Scorer with 2 Decades of Proven Results
Client roster includes worldwide brands and thought leaders: American University, APCO Worldwide, Arista Records, Bayer, Brookings Institute, Center for Strategic & International Studies, Dreamworks, Grayling, HBO, Industry Entertainment, Inmarsat, JESS3, MGM Pictures, MTV, MXM, National Education Association, Procter & Gamble, Sundance Channel, uReveal, Vice Media, Young & Rubicam.
I currently serve as a business strategist for several multi-nationals on building winning sales strategies. For two decades, I have worked in public relations, software development, digital strategy, copywriting, journalism and media production.
I have a deep understanding of products, customers and the psychology in between. I can accurately analyze and synthesize media, market research, information and technology into a compelling, sales forward format for the public, private and academic arenas.
--> Helped direct the development of a new business line for a major multinational
--> Consulted in business development with companies of all types, sizes, and industries
--> Developed multi-national campaigns with earned media outreach generating tens of
millions of media impressions in print, broadcast, and online media, including the New
York Times, Wall Street Journal, Variety, CNN, Fox News, ABC News, Al-Jazeera, NPR
--> Led technological strategy projects for leading social media firms.
--> Written copy and proposals that have garnered millions in sales and contracts.
--> Led project management for seven-figure startups.
--> Produced, wrote, directed and edited award-winning shows that have been watched by
tens of millions internationally on networks such as MTV, the Sundance Channel and
--> Served as a public speaker and convener at think tanks and universities.
STRATEGY :: audience analytics & engagement metrics, bottom-line improvements, budget forecasts, customer discovery & validation, get/keep/grow sales funnels, legacy practice surveys, operational streamlining, social media audit/inventory.
SPECIALTIES :: copywriting, content creation, sales copy, multi-channel marketing, research, analysis, proposals, business plans, RFPs, decks, press releases, speeches, storytelling, brand management, media production, mass media outreach, product design, project management.