Seasoned Direct and Social Media Marketer
An American Marketer now living in Serbia.
Specializations: Social Media Marketing, Analytics, Marketing Mix Integration, Targeting, Customer Acquisition, Retention, Data Visualization, Content Writing and Design, SMM Strategy, Tactical Planning, Fan Page Development, Feed Management, Wordpress Website Development and Management.
Skills You Will Love: Meticulously organized, creative, analytical, detailed, strategic thinker, responsive, forward-thinking and a pleasure to work with - and I love fighting customer churn.
Versatile Direct and Social Media Marketing professional with a wide variety of experience in Direct Response Marketing, Facebook advertising and feed management, content creation, Crowd Funding, strategy and brand development, e Commerce, database development and management, campaign and data analysis, customer acquisition and retention.
I've worked for multiple divisions at the Chicago Tribune. I've served as Marketing Director for two major market public television stations in both Los Angeles and Chicago. I was a retained freelance marketing strategist, SMM Specialist and analyst for a Chicago-based Direct Marketing and advertising agency. And I've successfully operated my own online art gallery.
Creative and naturally analytical, I use both sides of my brain effectively.
A long time client-facing professional with an enormous work ethic. I'm extremely detail-oriented, passionate and eager.
I have worked extensively with Fortune 500 companies throughout the majority of my career. Many of whom are large, well-known retail and service providers, like: Walmart, Kaplan University, Popeye's Chicken, Guitar Center, McDonalds, Walgreens, Shop Local, Chicago Tribune and Insight Communications.
Key Service Offerings:
- Marketing Strategy
- Online Brand Building (Facebook, Twitter, Blogs, etc.)
- Facebook Advertising and Marketing Management
- Twitter Follower and Communication Strategies (real followers)
- Strategic Ghost Writing (social media "voice")
- Content Creation and Strategy for Websites and Blogs
- Direct Mail Programs: Strategy, Creative and Testing
- Email Marketing Implementations
- Website Strategy and Design (Wordpress, WIX, Shopify)
- Alteryx Power User and Developer
- Data Analysis
- Precision Data Entry ( good data in = good data out)
- Video Production for marketing using Adobe Premier Pro
- Adode Master Collection Power User
- Proficient in Google Analytics
- Direct Response Marketing strategy and deployment
- Website Promotion and Traffic Building
- Ad-hoc Reporting
- Demographic Reporting
- Brand Development
- Database & Automation
- Superior Customer Service
- Sales and Sales Promotions
Data Specialties: Database Studio and Alteryx power-user. Database development, mining and analysis. User-friendly output of analytic presentation data. Customer acquisition, retention and targeting. Geo-spatial trade-area creation and analysis.
SMM Specialties: Strategy, targeting and fan acquisition. Facebook Fan page development and Wordpress blog implementations. Content messaging and management.