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Search engine marketing or SEM is the process of gaining and increasing website traffic. It includes not only SEO but also CPM (cost per impression) and PPC (pay per click or cost per click) advertising, to increase visibility through both organic results and paid search results respectively. On Upwork, companies hire experienced SEM consultants and SEO experts to manage their SEO and PPC campaigns and provide them with professional search engine optimization and Internet marketing services.

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Search engine marketing (SEM) Job Cost Overview

Typical total cost of Upwork Search engine marketing (SEM) projects based on completed and fixed-price jobs.

Upwork Search engine marketing (SEM) Jobs Completed Quarterly

On average, 230 Search engine marketing (SEM) projects are completed every quarter on Upwork.


Time to Complete Upwork Search engine marketing (SEM) Jobs

Time needed to complete a Search engine marketing (SEM) project on Upwork.

Average Search engine marketing (SEM) Freelancer Feedback Score

Search engine marketing (SEM) Upwork freelancers typically receive a client rating of 4.59.

Last updated: October 1, 2015
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Ahsan Zulfiqar

Ahsan Zulfiqar


Pakistan - Tests: 8 - Portfolio: 4

I have 2 years of experience in SEO (on-page,off-page), SEM, SMM,Blog posting, Link Building (Directory submission, Article submission, Social bookmarking, Twitter, Google Plus, Yahoo answers etc). Below is the glimpse of services you can expect from me: Basic backlinking:- 1) High PR Directory submission 2) Website Bookmarking 3) High PR relevant blog commenting 4) High PR relevant forum posting 5) Article directories submission 6) RSS directories submission 7) Classified ads 8) Forums signature backlinks 9) High pr profile backlinks Content backlinking:- 1) Web 2.0 backlinking 2) Article directories submission 3) Guest post in other blogs Onpage Optimization:- 1) Analysis of competition 2) Keyword research of index and all other pages according to search count and relevancy 3) Proper optimization of h1, h2 and h3 tags 4) Creation and installation of meta tags (title, description, keywords meta tags) of index and all deep pages 5) Installation of google analytics and setting up its code 6) Setting up google webmaster tools and validation of website 7) Checking and fixing of all internal backlinking structure 8) Thorough check of website errors like canonical error 9) Seo optimization of all the content of website 10) Analysis of duplicate content on website and fixing it 11) SEO optimization of every image on website by fixing img alt tags 12) Fixing url structure of website 13) Create of sitmap and its submission to webmaster tools 14) Optimization of anchor text links in website

52% Job Success
$5.56 /hr
110 hours

Madhan Raj

Madhan Raj

Growth Hacker and Conversion rate Optimization Consultant

India - Tests: 4

"Stanford University Certified Technology Entrepreneur" Some of my client Feedback: "Madhan is an excellent and highly reliable freelancer. he picked this request up at very short notice and did an excellent and valuable job. we will return again as we're delighted to work with him" “having had mixed experiences with previous freelancers, I'm very pleased to report that maddy1991m is an exceptional freelancer. he worked hard and conscientiously on our 'growth hack' initiative and was professional and responsive throughout. we have suspended our campaign otherwise would have continued using him now. we plan to work with him again in the near future and highly recommend his attitude, approach and abilities.” “Very reliable person to work with. Great communication skills as well.” My Parents have told me that time is money, so I'll keep this short and sugary sweet - if you want to learn more please ask away! I'm 1st Place SEO on Odesk and Top 20% Social Media and Top 20% Internet Marketer. I'm a Stanford University Certified technology entrepreneur, growth hacker,Viral Marketing, internet marketing guru and workaholic. After graduating with a degree in Engineering and started working with Australia’s one of the leading daily deal’s website as a Growth Hacker where I’m responsible for SEO, Social Media, Conversion Optimization, Lead Generation etc. For past 3 years I’m helping start-ups by creating Business Model Canvas, Marketing Plans and Implementation. I'm here to share what I've learned. Hire me for a dependable, talented, confident, skilled freelancer and I will exceed every expectation you have for.

94% Job Success
$50.00 /hr
2,216 hours

Kawser Ahmed

Kawser Ahmed

Graphic Design | Web Design | Photoshop | illustrator

Bangladesh - Tests: 15 - Portfolio: 19

I always believe to succeed at work, the keywords are communication and teamwork. Therefore, by exchange and sharing of information, I believe I can deliver my best of service to you. Please visit my website Over the past 3 years, I have developed my skills through project management on Image retouching | | Background change or remove | Image Manipulation | Clipping path | | Image Enhancement | || Illustration | || Vector design | || We will work until you get 100% satisfaction. Every member of my team have good experience on related fields. I am always committed to give you quality works. I am highly skilled and self-organized, offering the best quality with accuracy. You may consider me if you looking for the professional in following skills: *Clipping path * Background Removing or Changing * Image Editing * Image Optimization for Web * Image Enhancement for Print or Web * Portrait Retouching * Landscape Retouching * Image Manipulation * Photo collage * Photo Restoration * Hair Masking * Color correction * Color changing or Color matching with swatch I am available 7 days of a week for work. Thanks for your time to read my profile. Look forward to work with you. Have a nice day. Thanks Kawser

Groups: Bluehost Developers and Designers

89% Job Success
$6.67 /hr
4,046 hours

Chesmer Melissa Forlales

Chesmer Melissa Forlales

Team Leader for Creative Marketing

Philippines - Tests: 3

For the past 3 and a half years, I have been working as part of the marketing team. Currently, I am the Team Leader for Creative Marketing of a local online shopping site here in the Philippines. My main task would be to suggest, craft, and implement promotions/contests to gain more traffic and fans on our social media page. I also supervise a team of 7 - making sure that we are on track with our marketing targets. I have done a few online jobs for data entry and research before on other websites. I would love to do it again. For travel planning, all I have is personal travel planning and planning of trips for my friends - which I think I can improve in the future. I have been writing English articles since high school and I worked as a content writer for several companies here in the Philippines. I also have a certification from IELTS with a grade of 7.

$5.00 /hr
5 hours

Mohammod Salauddin

Mohammod Salauddin Agency Contractor

Citation Builder, Local SEO, HTML5, CSS3, Wordpress

Bangladesh - Tests: 2 - Portfolio: 7

I have done so many Local SEO/ Citation/ Business listing job (over 5 year experienced). I do citations for USA/CA/UK/AU or any other countries that you want. About Adding Business: - I will add your business in top local/directory sites. - I will add your business in some city or state wise directories. - I will add your business in Google, Yahoo and Bing local (if requires). - I will add your business in Social sites like Facebook, Twitter, YouTube, Pinterest, LinkedIn etc. About NAP: - I will keep all information accurate and clean, will fix the error if there exist by updating or claiming the business. - I will search your business in every local site by business name and zip/postal code. - I will put a notes for all updated or added citations. - I will use yext, brightlocal, whitespark and other tools to see the existing citations of your business. Some Work : My Blog - -its about local business directory. Portfolio - - I built a local directory website for Bangladesh (All country can add their business too). My Website - Best Regards. Sohag.

Associated with: Linked dot Net

97% Job Success
$5.00 /hr
188 hours

Adham K.

Adham K.

Self Employed Geek

Uzbekistan - Tests: 2

Responsibilities Research and Analytics Online Campaigns development and Management Search Engines and Social Media Marketing Media Innovations research and Implementation Media Planning and Production (YouTube Creators Network/Regional NextUp community) International Partnership Projects Stuff Trainings Note: As Experienced Professional, joined back my old company and helped them with Search Engines, Social Media and Media Marketing. Worked with Youtube Brand Channels, Ad Innovations, Business Networking, Video Marketing, Social Media Research and Implementation for CIS including Facebook, Twitter, LinkedIn, Vkontakte. I Helped the Core Team on building new services for existing customers. Planned new concepts for Help Center, Corporate Solutions for local Brands.

Groups: Certified Translation Professionals

$33.33 /hr
15 hours

Surinder O.

Surinder O.

Online Reputation Management Expert | SEO Expert | Local SEO

India - Tests: 9 - Portfolio: 11

I am an expert in Online Reputation Management and SEO (Search Engine Optimization). I have 5 years of experience as freelancer and work well independently or with a team. I am highly skilled and have a long track history of success in these projects in particular: SEO, Local SEO, and Online Reputation Management. However, my skills are not limited to these areas. I accept smaller projects but I also can draw on my team of experienced internet marketing experts for larger projects or tight deadlines. I am available for both short term and long term projects. Since 2008, we have been serving various industries including but not limited to restaurants, beauty salons, day & med spas, doctors, chiropractors, and other professionals. Our focus is helping operators tap into customer/patient evangelism and turn review site listings into powerful testimonials to capture more first-time clients. There are many reputation management firms and professionals in the marketplace today, but our proprietary process ensures that you end up with fresh, authentic reviews written by actual patients/clients. We do not write fake reviews, spin content, or rely on other blackhat methods to push stars up on your listings. We offer our proprietary system to the following countries, with heavy focus on the sites listed here: For US we cover: Google+, Yelp, Insiderpages, Citysearch, Judysbook, Kudzu, Superpages, Dex Knows, Foursquare,, Manta, Merchant Circle, Trip Advisor and more. For UK: Free Index UK, Google UK, Scoot UK, Manta UK, Thomson Local UK, Trip Advisor UK, We Love Local UK and more. For Canada: Google CA, Trip Advisor CA, Urban Spoon CA, WebLocal CA, CDN Pages CA, Goldbook CA, Manta CA, N49 CA, Yellowpages CA and more. For Australia: Google AU, Manta AU, Start Local AU, Trip Advisor AU, True Local AU, Urban Spoon AU, Word Of Mouth Online AU, Yellowpages AU and more. Other services include: SEO, Writing and Profile creation on the authority sites to move negative reviews further down through a proactive process of gathering positive, legitimate reviews from actual customers, clients, and patients. Contact me now to get started!!

$12.00 /hr
3,120 hours

Kyle R.

Kyle R.

Infusionsoft Expert & Certified Partner

Canada - Tests: 3 - Portfolio: 4

I am certified partner with Infusionsoft with over 5 years of Infusionsoft and internet marketing experience. I have built integrations with LeadPages, OptimizePress, GoToWebinar and Clickfunnels; membership websites with CustomerHub, iMember360. I manage integrations and installations, and troubleshoot Wordpress websites. Book A Free 30 Min Strategy Session Now ------> I have a very keen understanding of your outsourcing needs. My objective is to complement your needs and goals with the quality of my work, therefore contributing to your company's success. Each week l do weekly sprints to update you on the work completed. These sprints allow you to add your comments and any changes that need to be made. Infusionsoft Certified Consultant:

$70.00 /hr
165 hours

Karen A.

Karen A.

Research and Data Entry Professional, VA

Philippines - Tests: 7 - Portfolio: 18

To utilize the skills I have gained and be reliable to current and prospective buyers. To help and contribute to a company's progress and development. To be an asset and not a burden to employers and fellow workers.

Groups: Bluehost Developers and Designers

100% Job Success
$11.11 /hr
13,728 hours

Faisal Mushtaq

Faisal Mushtaq

Technologist & Business Expert

Pakistan - Tests: 11 - Portfolio: 1

Over eighth years of experience in IT Operations, Network Administration and IT Technical Support along with my services for HR, Billing and Operations Departments for department restructuring. During the years, I've developed my skills in professional letter writing along with in my area of specialization i.e, Network Administration. I look forward to do more to explore and prove my multi-dimensional abilities.

$13.00 /hr
3 hours