Online Marketing Professional
Tech-Savvy Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing, including SEO, PPC, SEM and social media marketing.
Digital marketing professional experienced in sales, marketing and account management. Knowledgeable about e-commerce, social media and creative digital design.
Energetic management professional versed in business management, finance and sales. Emphasizes process improvement to increase profits and customer satisfaction.
Self-starter with a positive, can-do attitude who is driven to learn, improve and succeed while thinking outside of the box.
Launched a school photography Company in 2011 and increased yearly sales by 200%
Started and still run a part time personal training business since 2009
Increased website traffic by 30% to over 20K monthly views through effective meta-tagging, blogging and search engine submissions.
Provided project controls, cost estimation, and other business support services to technical line management.
Used object-oriented design/programming to design a new stand-alone data management application.
Created accent graphics, banner ads, icons, animations and logos using Photoshop, Lightroom and Illustrator.
Coordinated and planned 7-10 large trade shows each year for 5 years.
Defined industry segments and identified opportunities in domestic and international markets.
Directed team to develop database of more than 30 thousand double opt-in members for weekly newsletter emails.
Collaborated with advertising and promotion managers to promote products and services.
Coordinated the approval or rejection of lines of credit and commercial, real estate and personal loans.
Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.
Managed new product and content releases.
Promoted brand awareness through SEO optimization and attractive web design.
Worked effectively in a heavily cross-functional, fast paced environment.
Assisted the CFO with the production of the monthly financials, management reports and board packages.
Spearheaded the creation of blogs and social media content.
Prepared monthly and annual expense forecasts, including any necessary recommended action required to manage costs to achieve budget.
Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
Managed the complete redesign and launch of the company’s website in 9 months.
Developed onsite body content, meta descriptions and page titles in support of SEO strategies.
Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
Directed a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Coordinated pre-show and post-show activities at trade shows.
Carefully maintained over $100k worth of studio equipment.
Increased profits by designing, developing, initiating, and managing a patented photography software called Ifotoflow.
Collaborated with clients to guarantee satisfaction with advertisements.
Conducted all photo shoots in a calm and professional demeanor.
Defined image requirements and planned photographic events.
Collaborated successfully with a variety of personalities and work styles.
Photographed special events, including weddings, parties and school portraits.
Managed team of 10 professionals.
Built financial model for new business unit.
Executed integrated advertising campaign across multiple media channels.
Some of my other skills include:
Social media marketing
Exceptional time management skills
Certified Personal Trainer