Lead Generation Specialist: Do your landing pages pass the test
▁ ▂ ▃ ▄ ▅ ▆ ▇ ▉ I WILL INCREASE YOUR SALES ▉ ▇ ▆ ▅ ▄ ▃ ▂ ▁ Hey, I'm glad that I could catch your attention. Now let me teach you a little about me and what I can do for you. Just click on my handsome name… ↖
✔ I architect complete marketing campaigns
✔ Write high converting sales copy
✔ Design and
✔ Develop the landing pages
✔ Generate the traffic
✔ Convert them to leads
✔ Build rapport through drip campaigns
✔ Deliver highly qualified and targeted leads to you
✔ A/B Test and Optimize the entire process
✔ Then get the referrals so that we can do it all over again
The rest of this description is just going to explain to you the process that I normally employ in order to begin streaming leads to your salespeople.
❶ The first thing that we need to talk about is the sales funnel that you currently have in place and how I can build a system to support your existing marketing. Normally, I find that companies have no defined sales funnel and no procedures in place. Most companies let most of their leads fall into the cracks and disappear between the floorboards. Is that you?
❷ Now we take a second and architect a net that is going to catch every possible lead, whether they are ready to make a purchase or not. This is normally done with a landing page. Keep in mind that every page, even this one, is a landing page designed to catch leads. Am I catching your attention yet?
❸ Three steps later and you have a simple landing page with some beginning sales copy that's designed to catch and record the leads. As a Software Engineer with more than 15 years of experience, I'm all about automation. Could your business use a little automation?
❹ Now we optimize the landing page in a myriad of ways, such as: on-page SEO; W3C validation; Accessibility; For mobile, tablet, printers and PC's; Image optimization; Page load time optimization; Cross-browser support and much more. Are you ready to start generating traffic?
❺ We've customized Google Analytics for detailed demographic tracking and goal conversions, we've also setup your landing page with Optimizely and created a few A/B variation tests for your new page. If you haven't been A/B testing your website yet, you're losing thousands of dollars in sales guaranteed.
❻ Off-Page SEO relies heavily on backlinking campaigns. The most intelligent thing that you can do is generate high quality press for your landing page through press releases, guest blogs, site profiles, social site pages and social group pages. Then use the massive backlink generation services to create millions of links that point to these first tier links. You haven't taunted with Google violations by paying for mass backlinking directly to your site have you?
❼ It's also wise to drill down your Pay-Per-Click (PPC) Campaign ads to less than three keywords each. These ads should be highly focused to get you the highest Quality Score possible. A higher quality score means that you pay less per click and receive a higher ad placement. Do you need PPC optimization?
❽ As the traffic comes in and as you place higher and higher in the search results leads will begin to register with your new drip email campaigns. These campaigns should be designed to build rapport with your leads, letting them know that you've received their inquiry and you will be in touch, then sending them valuable resources in a personalized manor and educating them about your credibility in the marketplace. Do you have credibility that your leads could learn about?
❾ This is where your sales people come into play. I have software that monitors all of my social networks, emails, contact forms, lead forms, live chats, and even telephone lines to transcribe everything to notes for your sales people. I can also install leading CRM software and integrate it with this entire process, could you benefit from that?
❿ A few weeks after your lead initially made contact, the drip email campaign will send out a final email asking the user to take a short survey. Again, the user is redirected to a simple landing page where we make the questions easy to answer and we entice insightful information out of your leads. This information can and will be used to learn from your mistakes and optimize your new lead generation funnel.
How quickly do you want to grow your business? If you're not contacting me, then your competitors will be.
Send me a message here on oDesk or invite me to your oDesk project. I'd be happy to help.
- Jonathon Byrd
1117 Ellis St.
Bellingham, Wa 98225