Expert Market and Media Research Analyst Professional
Last active: 01/14/2014
Dependable, diligent, goal-oriented media savvy professional with substantial experience in market and media research and analysis of complex issues and in ensuring appropriate application of and adherence to contracts, laws, and policies. Possess expertise in information acquisition and analysis, communications, content-writing, problem resolution, and policy/procedure evaluation and reform. Expert in multiple computer programs, media platforms (Twitter, Facebook, Instagram, LinkedIn, blogging), and applications, frequently utilizing skills set outside of job scope and project management abilities to benefit employers.
Over the past three years, I have developed strategic, locally and nationally targeted and optimized print and digital media advertising plans supporting different markets across the United States on behalf of various clients. Utilized a variety of data and software tools to prioritize high value geography and customer segments, data mining, demographics research, proprietary client customer data, and local and national media. Contract and rate negotiation, meticulous research, survey and market analysis, various reporting structures including: sales performance measurement, balance of sales/balance of assets (BOS/BOA,) return on investment (ROI) advertising dollars, customer segmentation, and competitor impact analyses.
Recent project work includes: Demographics, market media optimization, and competitor analyses for Fortune 500 corporation(s), blogging, and various freelance SEO article assignments.