Vidhu Vaibhav S.
A believer of 'Think FROM OUTSIDE the box', I graduated as an architect and then went on to complete my masters in design from Indian Institute of Technology, Delhi. Thereafter I pursued a specialization in HCI at Royal Institute of Technology, Stockholm.
I have been trained in various tools for problem analysis and user studies. UX being my key discipline, I have a keen interest for interactions, usability and visual communication design. It fascinates me to understand how users respond to any design. I have worked for over 3.5 years on a range of projects right from architecture and interiors to product, user experience and visual communication design.
I worked with a start up in Stockholm for about a year on retail mobile applications based on indoor positioning, studying customer behaviour and retail requirements. The focus being to provide unique physical-digital retail user experience to promote offline transactions, while also gathering valuable customer data.
I have been conducting various Design Thinking and Innovation workshops for the masses. At the same time, I have collaborated with national and international partners like DIA Dessau and TU Delft in conducting design programs and developing their content.
My strength is to be able to empathize with the users. I have conducted series of detailed investigations employing a number of qualitative methods like semi structured interviews, observation analysis and tools like empathy and affinity mapping, DILO analysis, card sorting and semantic differential. I have also been a part of preparing test protocols, recruited participants and conducted prototype tests with potential users. What gets me high is the perfect design cocktail- shots of a sound research base mixed with a shot of fantasy.
I am fortunate to have been a part of almost all design phases – from client interactions, requirement gathering and need analysis to user studies, concept creation and execution. This has helped me gain skills in research, design and usability testing; providing me a confidence in my thoughts and yet the humility to be open to criticism. Hence I enjoy being disrupted from my usual line of thought by bombardment of oppositely charged views.