Digital Content Professional Content Programming/Merchandising
Last active: 06/24/2014
Results-driven digital content expert, qualified in developing and executing business strategy related to the distribution and monetization of digital content management, including apps, music, movies/tv and books, from end-to-end. Deep knowledge of all facets of the content acquisition and programming process, from developing relationships with strategic partners, to on-going account management to producing fully integrated marketing plans and content release strategies, and finally to activation and merchandising execution at retail.
Skilled in designing innovative programming strategies and packaging digital content to retain existing customers, drive customer purchases, and increase new customer acquisition. Proven capability of using my strong retail instincts, sharp analytical abilities, and impeccable oral and written communication skills to generate strategic insights and optimize marketing and merchandising resources.
Self-motivated leader and team player, experienced in building collaborative working relationships with cross-vertical teams, including marketing, technical operations, and linear networks, to ensure proper execution of content distribution strategies and secure maximum promotional support across all platforms and marketing levers..